Building An Omnichannel Brand and Strategy
Up Next In Commerce
English - January 17, 2023 08:00 - 25 minutes - 23.7 MBMarketing Business Entrepreneurship commerce building a company ceo chief digital officer entrepreneurship online marketing starting a business digital commerce e-commerce founder Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Shinola is a lifestyle brand that partners with family businesses and iconic brands to showcase a wide range of American-designed products. Which means the company has to know how (and where) to continually reach all segments of an ever-growing audience. Joel Layton, the VP, Head of Ecommerce, Digital & Marketing for Shinola discusses what that looks like.
Tune in to learn:
Are we in a DTC vs retail world? (6:30)Enacting a test and learn strategy (9:35)Going all-in on TikTok (12:55)Thinking ahead for the coming year (19:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
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