Bringing Ecommerce to the African Mass Market
Up Next In Commerce
English - December 20, 2022 08:00 - 35 minutes - 33.4 MBMarketing Business Entrepreneurship commerce building a company ceo chief digital officer entrepreneurship online marketing starting a business digital commerce e-commerce founder Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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How can an ecommerce brand serve middle to low-income African consumers, even those that are offline or lack access to technology? Tracey Turner, Founder and Chair of Copia Global, is bringing e-commerce to the mass market in Africa and dives into the details of their approach. She shares the logistics of their unique model, how they have built consumer trust and insights into the market across Africa.
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