Unthinkable with Jay Acunzo
232 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 152 ratingsAn inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency
February 26, 2024 16:06 - 49 minutes - 45.1 MBWhy do we constantly underestimate how long something will take in the short-term? In other words, we tend to over-estimate just how much we can achieve right now. Then, when we think long term, the reverse tends to happen: we actually UNDER-estimate what we're capable of achieving over time. Today, we want to know more about the promise of a popular trend, the creative streak, and whether they can help us overcome our constant battle with planning our time and achieving something greater....
How to Find Great Stories
February 07, 2024 17:21 - 16 minutes - 14.9 MBAs Ira Glass said, "Great stories happen to those who can tell them." This idea says everything we need to know to develop stronger stories in our work, so we can stand out easier and resonate deeper. But we're asking the wrong questions and searching in the wrong places. Let's rethink some things together... For the full transcript of this episode, read the original article. *** SUBSCRIBE TO THE NEWSLETTER: 💌 Playing Favorites is the newsletter from Jay about resonance, storytelling, d...
The Difference Between Forgettable and Favorite
January 29, 2024 17:58 - 54 minutes - 50.3 MBThe story of a surprisingly dynamic and captivating idea from a (sometimes) bland and boring space -- and what we can learn about crafting more resonant work. What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in the sometimes bland, boring space of team training software and follow the story of a surprisingly dynamic, brilliant and captivating idea ...
Be Honest | One-Shot #26
January 18, 2024 19:50 - 16 minutes - 14.9 MBNo matter your craft, when you develop an idea, a project, or a key moment within a piece, the power of what you're sharing tends to start with the same question: Can you be more honest with yourself? In this one-shot episode, a dense dose of a single idea that can help us become stronger storytellers and produce higher-impact content, so we can get off the hamster wheel and produce more work that actually works. Plus, the backstory of a high-stakes moment when this question was put to the...
Create to Find Your Answers (Overcoming the Gap)
January 10, 2024 17:17 - 38 minutes - 35 MBWe want to make things that matter. To our careers, companies, and communities. When THAT is our aim and THAT is our driving belief, and yet our work comes out feeling like THIS? The way it is right now? Oof, that can cause all kinds of existential crises or at least panic-induced researching and debating and analyzing and asking. It's time to get to the next rep. It's time to cross the gap. *** SUBSCRIBE TO THE NEWSLETTER: 💌 Playing Favorites is the newsletter from Jay about resonance...
Create to Find Your Answers
January 10, 2024 16:28 - 39 minutes - 36.1 MBWe want to make things that matter. To our careers, companies, and communities. When THAT is our aim and THAT is our driving belief, and yet our work comes out feeling like THIS? The way it is right now? Oof, that can cause all kinds of existential crises or at least panic-induced researching and debating and analyzing and asking. It's time to get to the next rep. It's time to cross the gap. *** SUBSCRIBE TO THE NEWSLETTER: 💌 Playing Favorites is the newsletter from Jay about resonance...
Twas the Night Before Launching (2023)
December 18, 2023 16:33 - 4 minutes - 4.22 MBHave a wonderful holiday season and a beautiful start to your 2024! Back in the new year with more... UNTHINKABLE IS TAKING A BREAK -- BUT DON'T UNSUBSCRIBE We're back with more soon. In the meantime... BECOME A STRONGER STORYTELLER: Subscribe to Jay Acunzo's free newsletter, Playing Favorites, and learn what it takes to stand out easier and resonate deeper by communicating with greater power, everywhere you show up. Join free at jayacunzo.com. Join the Creator Kitchen, a mastermind of...
Signature Stories: Jay Baer
November 20, 2023 08:00 - 52 minutes - 47.7 MBSignature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our sixth and final episode of the series, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two habits most driving effective storytellers like Jay. And also Jay. Both Jays. (There are two Jays on this episode, is...
Signature Stories: Simone Stolzoff
November 13, 2023 08:00 - 43 minutes - 40.1 MBSignature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our fifth episode of the series, a globetrotting, bestselling, keynote-giving, smart-opinion-having, big-idea-distributing author takes us inside what was ultimately a tiny moment in his life that sparked all that "big" stuff. Simone Stolzoff is the author of The Good Enough Job: Reclaiming Life fro...
Fighting Endless AI Junk
November 06, 2023 08:00 - 16 minutes - 15.4 MBWe interrupt the current series to bring you this message. Find and share this rant in essay form. Subscribe to Jay's free newsletter to become a stronger storyteller. (Sent every other Friday, these essays help you get off the content hamster wheel, escape social feeds, and get the perspective and frameworks you need to write and speak with greater impact, everywhere you show up). Recommended resources to help you do the work AI can't: The Idea Impact Matrix: how to craft more valuable,...
Signature Stories: Amanda Natividad
October 18, 2023 15:38 - 42 minutes - 39 MBIn this episode, we're joined by Amanda Natividad, the VP of marketing at SparkToro, who shares a story about the time she met her marketing hero: her now-boss, Rand Fishkin. Amanda is a former tech journalist and also a former test kitchen cook for the LA Times. She writes the newsletter The Menu which includes marketing advice and delicious recipes (for actual food, not marketing). And she takes us inside three different drafts for potential intros of this signature story, where we learn a...
Signature Stories: Jenny Blake
September 25, 2023 07:00 - 44 minutes - 40.8 MBUp next in Signature Stories, we're joined by Jenny Blake, author, speaker and podcaster. She's written three books and hosts the wildly popular podcasts "Free Time" and "Pivot." Jenny sits down with Jay to share a story about a walk with her dog. Jay and Jenny unpack how we can pull out moments of meaning from a small interaction, and how to reshape a story for an audio-only medium versus video. Throughout this series, we'll learn from how inspiring creators and experts craft their most v...
Signature Stories: Michael Bungay Stanier
September 11, 2023 07:00 - 42 minutes - 39.1 MBUp next in Signature Stories, we're joined by Michael Bungay Stanier, speaker, coach and author of the wildly popular book "The Coaching Habit" and the brand new book, "How to Work with (Almost) Anyone." Michael sits down with Jay to share a story about a very bad job. Jay and MBS dive into how to use open loops, comedy in storytelling, and crafting tiny stories to create a sense of safety for your audience -- plus, they add some seasoning to the main ingredients of Michael's story to make i...
Signature Stories: Melanie Deziel
August 28, 2023 07:00 - 43 minutes - 39.7 MBUp first in this mini-series, Creator Kitchen co-founder and author Melanie Deziel sits down with Jay to share a story about her time as the first-ever editor of branded content at the New York Times. Jay and Mel dive into the messy reality of crafting resonant narratives -- and using them to serve an audience and build your business. Throughout this series, we'll learn from how inspiring creators and experts craft their most valuable, most original stories that build connection and resonat...
Tasty | One-Shot #25
August 14, 2023 07:00 - 17 minutes - 16.3 MBWhat is taste? And once we understand it, how do we use our own taste? In this one-shot, Jay dives into they days before dating apps to find something unexpected - Bryan Cranston showing us just want the power of having taste can do. *** KEEP MAKING WHAT MATTERS: 1. Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators 2. Get a new story/framework from Jay every other week for making things that matter more to you a...
Writer’s Block (Maker Monsters 4)
July 31, 2023 13:14 - 35 minutes - 32.6 MBWriting matters... a lot. You don't need us to tell you that. But what happens when you feel like you can't write? Yes, on this episode we're talking about writers' block - what it feels like, how it shows up, and how we can tackle it once and for all. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https://jayacunzo.com/newsletter Every Friday, I send a new idea, story, or framework f...
Fun with Formats
July 13, 2023 13:30 - 39 minutes - 36.4 MBIn this episode of Unthinkable, why formats matter so much. If you want listeners to stay engaged, for readers to finish an article, for your whole experience to resonate deeply, then we need to go beyond grabbing attention to genuinely HOLD it. Today, we focus on why formats are mission critical to creative work, and how you can search them out for yourself and craft your own to hook an audience and get them to the end. We’re joined by the most format-obsessed person out there: Hugh Garry...
How to Define Quality | One-Shot #24
June 19, 2023 12:00 - 17 minutes - 15.7 MBHow you define quality is contextual, it's in the eyes of the beholder. In this one-shot, Jay breaks down the three questions we each need to ask to define quality - Who is it for? What is it for? How will I know if it's working? - and then shares the two habits that can help us to create quality content. *** KEEP MAKING WHAT MATTERS: 1. Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators 2. Get a new story/framew...
Speakeasy Business
June 05, 2023 07:00 - 45 minutes - 42 MBIn marketing today, there's the widely used, noisy way to market yourself and your business, but then, just maybe, there's a calmer, quieter, perhaps more effective way. Stories from one of the world's most surprising speakeasy lounges, based in London, as well as one of Jay's favorite marketers who doesn't show up much publicly -- least of all on social media -- yet has found a way to build a business which is in-demand and even overbooked. (Now that sounds pretty unthinkable.) In this ep...
Beware this Storytelling Advice | One-Shot #23
May 22, 2023 12:00 - 18 minutes - 16.6 MBA list of steps isn't helpful if you're facing the wrong way. That's why in this one-shot, we try to pivot the right way... as it relates to story. Jay unpacks three common misconceptions about how we understand story and why it's actually more important to understand how to be storytellers than to understand story. *** KEEP MAKING WHAT MATTERS: 1. Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators 2. Get a new s...
You Are Wu-Tang | One-Shot #22
April 24, 2023 07:00 - 16 minutes - 15.5 MBIn 2016, Pharrell Williams dropped by NYU's Clive Davis Institute of Recorded Music to speak to a class. There, he met a young Maggie Rogers and sampled her song "Alaska." His reaction, captured on camera, went viral. This is a relatively known moment on the internet. What's not known is just how the words Pharrell shared and the element he noticed from Maggie's work can be applied to the work we do. In this shorter, monologue episode, we take a closer look. *** KEEP MAKING WHAT MATTERS:...
What Do You See When You See an Elephant? | One-Shot #21
March 27, 2023 07:00 - 25 minutes - 23.8 MBAny story you find can serve your cause -- if you know how to mold it and change it appropriately to tell it your way, for your specific goals. Today, the four things we can change in any story we find to tell it better. "Better" doesn’t mean more epic or popular. It means more purposeful, more customized to your specific situation and needs — your audience, your goals, your desire to express yourself a certain way, to connect deeper with the world and others around you, and get your creat...
Song Exploder Exploder (ft. Hrishikesh Hirway)
March 13, 2023 07:00 - 50 minutes - 46.2 MBHrishikesh Hirway is a musician and creator/host of the popular podcast Song Exploder. The show has a simple but powerful premise: each episode, a musician breaks apart a single track and, piece by piece, tells the story of how it was made. He's interviewed Madonna, Billie Eilish, Rick Astley, Lorde, U2, Yo-Yo Ma, and plenty of lesser-known artists creating beautiful music. Vulture even called the show "the best use of the podcast medium ever," and in 2020, Song Exploder became a TV show on ...
Fine, I'll Talk About AI | One-Shot #20
February 09, 2023 12:00 - 22 minutes - 20.6 MBIn this shorter, monologue episode, we explore how we arrived at a place where so many creators view AI tools like ChatGPT at a killer robot coming to beat down their doors and crush them and why we worry that these tools are greater masters of our craft than we are. We're obsessed with only one part of the craft, and it's the same part AI is getting alarmingly good at owning. What if we focused on the 3 Ps instead? Posture, process, and practice. For a full written version of this epi...
Welcome to the Jumble
December 08, 2022 07:00 - 56 minutes - 52 MBTo be driven by creativity is to become a walking, talking collection of contradictions, but one conflicting notion sits at the center of the intertwining thoughts and emotions in our work -- the jumble, if you will. Today, we dive into that jumble to try and find an answer to this mysterious yet ubiquitous contradiction at the core, and it leads us to meet some of our listeners and experience their questions, conundrums, and even their creative work. REFER A FRIEND: Love the show? He...
The Best Thing to Do Is The Right Thing
November 15, 2022 20:05 - 41 minutes - 37.7 MBFor years, the promise of content marketing far exceeded its reality. But more than ever, brands -- even in B2B, the more "boring" cousin to consumer businesses -- are creating content that gives us reason to believe: creativity, community, and capitalism and not only co-exist, but for-profit can be used for-good. Today, the story of In the Works, a publication from the software company Help Scout. We go inside the decisions and the strategy of both the company's CEO and the head of conten...
How to Write and Speak with Greater Impact | One-Shot #19
October 19, 2022 07:00 - 17 minutes - 16.1 MBIn this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that instill the urge to act in others. Why would anyone pick you or stick with you? Why would they refer you to their peers or friends? What makes something truly resonate beyond simply holding your attention? After all, our jobs as communicators and storytellers isn't to "get in front of" them. It's to ensure they care. In this episode, you'll lea...
Expect the Unexpected
October 05, 2022 07:00 - 42 minutes - 39.1 MBIn this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others. Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work. Plus, we go inside the projects that Chris says ...
How to Tell Gripping Stories About the Seemingly Mundane | One-Shot #18
September 21, 2022 07:00 - 18 minutes - 17.2 MBOne-Shots are monologue episodes complementing our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work. Today, we learn how to tell stories about the seemingly mundane details in our lives. For a full written version of this episode, read the original story. REFER A FRIEND Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast *** MORE FROM JAY: Playing Fav...
An Ode to the Asterisk | One-Shot #17
August 25, 2022 14:21 - 15 minutes - 14.3 MBOne-Shots are complementary episodes to our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work. As we continue our exploration, we have to stop to appreciate the tiniest mechanic that enables us to tell stories with the biggest impact. The more we master open loops, the more gripping our communication becomes -- and the more we inspire action in others. Isn't that our jobs? REFER A FRIEND Love the show? Help others find us in...
Working Bravely
August 09, 2022 18:37 - 50 minutes - 46.1 MBIn this episode of Unthinkable, the story of two marketers and community leaders, Andrew and Pete, of the brand ... Andrew and Pete! They were heading down that now-familiar creator path of digital fame and fortune -- the speaking, the books, the followers -- when they decided to leave that behind. Instead, they've been helping OTHERS conquer fears and make leaps in their small businesses. So often, what we need to see greater results in our business isn't an improvement in productivity....
Special Episode: Jay on 2 Pages with MBS
July 22, 2022 01:50 - 49 minutes - 45.3 MBWhich books have shaped minds & changed lives? 2 Pages with MBS is described as a show where "brilliant people read the best two pages of a favorite book … a book that’s shaped them and changed them. Listen as authors, leaders, activists, academics, entrepreneurs, change agents and celebrities dig into the ideas that matter the most." This is the episode featuring Jay, only lightly edited to replace the intro and outro. It's unlike any other appearance you'll hear. Enjoy! SHARE THE SHOW...
10 Questions to Ask Creative People | One-Shot #16
July 13, 2022 12:14 - 23 minutes - 21.2 MBIn this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typical conventional wisdom provides us. Interviews are too important to drift through them, unhinging our brains in favor of the basic questions that yield basic answers. We need to dig deeper. We also talk about how to create an inviting, comfortable space for others to share more personally, as well as suggestions for unpacking responses to real...
MINI-Series: Sound Design with James T. Green
June 30, 2022 16:31 - 56 minutes - 51.5 MBIn the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy and practice around sound design and creation. James is the founder of the studio Molten Heart, and their work has been heard in 99% Invisible with Roman Mars, The Met, Pop Up Magazine, and more. By unpacking and dissecting small pieces of sound and music from James, we learn the thoughtful, intentional art of sound design and the power that s...
MINI-Series: Jokes with Matt Buechele (The Tonight Show, Netflix)
June 16, 2022 01:53 - 39 minutes - 36.3 MBCreativity doesn't mean BIG, and so we're exploring the tiniest pockets of the created work -- small bursts of making, or projects that fit neatly into the nooks and crannies of the internet. Today, joke writing and comedy songwriting with Matt Buechele. Matt is a writer, musician, and hilarious human who's performed original songs for Netflix commercials and worked as a writer on The Tonight Show, where he wrote jokes and music for the likes of Jimmy Fallon, Matthew McConaughey, and Lin-M...
MINI-Series: Illustration with Haley Weaver (Haley Drew This)
May 11, 2022 07:00 - 27 minutes - 24.9 MBResonating deeply doesn't require us to do anything big or expensive. The MINI-Series explores four types of created work that don't take up much space -- but still carry tons of meaning to those who encounter it. Last episode was about copywriting. This episode: illustration, featuring Haley Weaver of the wildly popular instagram account, Haley Drew This. Together, we unpack some of her seemingly simple but deeply emotional webcomics -- many of which uplift those suffering with their ment...
MINI-Series: Copywriting with Margo Aaron
May 04, 2022 07:00 - 54 minutes - 50 MBIn a new 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen. First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when i...
Maker Monsters
March 30, 2022 13:00 - 30 minutes - 28.3 MBMaker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here? And what does that mean for our creative, professional work? We hear from Smithsonian’s Sidedoor podcast host and producer Lizzie Peabody and poet and keynote speaker, Tucker Bryant, about how their maker monster, perfectionism, creeps into their creative work. We dive into how they conquer, co-exist, or accept defeat with their own inte...
Announcement from Jay
March 24, 2022 07:00 - 3 minutes - 3.56 MBLearn more about Elevate and apply here: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators The first group begins work April 11. MORE DETAILS: Achieve your creative goals with small working groups of B2B creators and marketers, led personally by me, Jay Acunzo. 8 weeks of guided work on your existing, most important projects, with 1:1 and 1:few time with me. Sharpen your ideas, be more creative, and earn more passionate fans and customers. Connect with successful, g...
In the Margins | One-Shot #15
March 23, 2022 12:19 - 14 minutes - 12.9 MBIn this one-shot, Jay reflects on a childhood writing lesson that continues to impact how he approaches his work today. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https://jayacunzo.com/newsletter Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to ma...
Foster the Signal
March 16, 2022 17:57 - 56 minutes - 51.8 MBA story about a writer and entrepreneur with an audacious mission driving the organization he helps lead. Together, cofounder Stew Fortier and his community-led business Foster is helping writers who care about turning their ideas into timeless writing, not viral hits that quickly fade. They're here to fight back against the hollow noise, to develop important ideas from unique voices, crafted into writing that’s meant to resonate deeper, even as the internet trends shallow. But to do that k...
New Rockstars vs. Conventional Wisdom
March 10, 2022 20:19 - 57 minutes - 53.1 MBIn this episode, we hear from the founder of the media company New Rockstars, Filup Molina, and their first head of operations, Holiday Kinard, about how a small team of creative people operating out of one tiny room established themselves as just part of the viewing experience alongside the Marvel Cinematic Universe. You can find New Rockstars on YouTube and become one of their nearly 4M subscribers at https://www.youtube.com/newrockstars SHARE THE SHOW: Help others find Unthinkable in ...
The Concept: Learned Helplessness
March 02, 2022 19:10 - 41 minutes - 37.6 MBIn the second installment of The Concept, we learn about the idea of learned helplessness, which causes us to hit our ceilings as creators or even refrain from pursuing an opportunity, never attempt to overcome a challenge, or simply avoid asking for help. We learn how learned helplessness forms in the brain -- and what it DOES to our brain -- through two experiments involving both dogs and humans. Then, we learn about the three parameters of how we explain the world to ourselves and how ...
Nothing Is Boring (And You Can Too)
February 23, 2022 18:16 - 47 minutes - 43.6 MBPatrick Campbell is cofounder and CEO of the software company ProfitWell, which sells tools to help subscription businesses (SaaS and DTC) reduce cancellations and optimize pricing and ultimately earn more revenue. Their media team -- a small group of about 6 full-time employees and a few freelancers -- has been setting the B2B marketing world on fire of late, as they've created 11 original series in audio and video form, plus dozens of other projects. The thing is, these projects don't fe...
Smell Like You Mean It
February 09, 2022 20:33 - 38 minutes - 35.6 MBSuzy Batiz calls herself CEO to more conservative crowds, but PEO to everyone else. To define PEO, however, would be to make more than a few people blush. The Poo Executive Officer. Suzy is the founder of Poo-Pourri, a toilet spray that solves the problem of bathroom smells in a way that runs counter to conventional thinking. But more than the hilarious branding and advertising (and there's plenty of that, as we hear in this episode), Suzy and her company showcase the power of something cal...
What You Need to Know About Rocky | One-Shot #14
February 02, 2022 12:00 - 16 minutes - 15.6 MBIn this one-shot, Jay unpacks one of Rocky’s most iconic scenes to better understand how we can approach our own constraints and begin to use them to our advantage. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https://jayacunzo.com/newsletter Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, f...
Rocky | One-Shot #14
February 02, 2022 12:00 - 16 minutes - 15.6 MBIn this one-shot, Jay unpacks one of Rocky’s most iconic scenes to better understand how we can approach our own constraints and begin to use them to our advantage. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https://jayacunzo.com/newsletter Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, f...
The Concept: Telic
January 26, 2022 08:00 - 50 minutes - 46.3 MBIn the first installment of The Concept, we learn about telic and its opposite, paratelic. These ideas inform our own internal motivations -- or that of our teams -- and they can radically change the results we see from our work. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https://jayacunzo.com/newsletter Every Friday, I send a new idea, story, or framework for crafting more resonan...
The Battle for the Soul of the Internet
January 19, 2022 08:00 - 26 minutes - 24.6 MBToday, we hear the story of Patreon, as told by cofounder and CEO Jack Conte. More pressing for our purposes as makers, however, is the driving belief Jack shares which is the beating heart of the creator economy -- or should be. There's a coming fork in the road we'll face if we want to create for a living and thrive. The decision is embedded into the very name of the movement: creator economy. I think the pendulum has swung too far towards the economy part, and we need to remember what ...
Every List is a Lie | One-Shot #13
January 12, 2022 08:00 - 19 minutes - 17.7 MBIn this one-shot, we unpack how we can become more discerning about the real intent behind lists. Jay walks us through a very special ingredient list for his mom’s famous green bean casserole to give us a real-life example of how sneaky lists can be. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https://jayacunzo.com/newsletter Every Friday, I send a new idea, story, or framework fo...