How to: Build a Brand

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, answers your most pressing questions about building a lash artist brand, no matter how small you are or how big you plan to go.

When entering the industry, most artists are not familiar with marketing. Branding forms part of marketing. Branding is what separates your lash business from another. When you are in a fiercely competitive industry such as the beauty niche, branding may be what makes or breaks your success.



Teaser Tip: … “When you become a solo artist, you are competing with 80% of the industry since most lash artist businesses are solo.” - Cheryl Peng, Founder & CEO at Untamed Artistry

The high competition you face as a solo lash artist forces you to offer something that separates you from the crowd.

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com