How Ambitious Brands Engage Their Audience and Build a Community
Unrolling E-Commerce
English - August 05, 2020 12:00 - 12 minutes - 11.7 MBMarketing Business Entrepreneurship adroll adtech advanced tracking marketing advertising nextroll adverts d2c smb dynamic ads Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Ambitious Brands Turn Economic Uncertainty into Opportunity
Customer engagement and customer retention go beyond customer service. Building a community provides people with a feeling of belonging and a network of other people they can connect with. That’s why so many brands today are investing in the creation of communities for their customers, employees, and fans. When brands invest in community they transition from an everyday brand to a human brand - one that cares deeply about the people who support them, work for them and interact with them.
Interviews and advice from Goodboy, AlgaeCal, Honest Paws, Leon & George, and Grunt Style.
Read more about how you can build community in our blog post 'How to a Build Community with Content'.