Shifting Gears in Sales: Embracing the New Buyer Journey in Packaging

In this latest episode we dive into a discussion with sales expert Matt Neuberger about evolving sales trends particular to the packaging industry. Matt highlights a paradigm shift where buyers now favor a "sales rep free" experience, preferring to research and make decisions independently. As a result, he emphasizes the importance of sales reps becoming thought leaders who offer valuable insights into business improvement, rather than focusing on technical specifications. The conversation also covers strategies to increase sales close rates, the common pitfalls in sales approaches, and the power of understanding and addressing the real pain points of clients. Tune in to discover actionable sales techniques and to understand the subtleties of buyer-seller dynamics in today's market.

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