Each Generation’s Very Different Approach to Sustainability

unPACKed with PMMI

English - January 19, 2022 18:00 - 18 minutes - 12.6 MB - ★★★★★ - 24 ratings
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In part two of unPACKed with PMMI’s Secrets of Sustainability with Tetra Pack’s Angela Peterson and the Compass Group USA’s Marissa Golison, the focus shifts from on-package messaging to generational buy-ins. As sustainability has grown from buzz word to culture, it is essential to understand and incorporate how Baby Boomers, Gen X, Millenials and Gen Y approach recycling and sustainability to best understand how to ensure messaging is hitting the mark.

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