EP 40: Collecting Squirrels with Laurie B. Squire

Unobstructed

English - October 29, 2021 19:58 - 43 minutes - 58.8 MB
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Previous Episode: EP 39: Maximizing Revenue with Matt DiFebo

Next Episode: Episode 41: The Impact of XR (eXtended Reality)

Laurie B. Squire, Director of Ticketing & Business Insights at Imagine Exhibitions Inc., joined Mike Evenson on episode 40 of the Unobstructed podcast. Laurie is a collaborative, results-driven sales and guest experience professional with over two decades of expertise generating revenue in live entertainment venues, museums and attractions.

They discussed the importance of data-driven decision making, storytelling, looking outside of your core industry to meet revenue goals, pricing strategies, things live events professionals can learn from attractions & exhibitions, optimizing per capita spending, and much more!

Quick links:

Laurie Squire on LinkedIn Imagine Exhibitions, Inc. Dino Safari USA Downton Abbey: The Exhibition Box Office Ticketing Software