EP 18: Peel it Back with Jesse Cole
Unobstructed
English - August 07, 2020 15:39 - 52 minutes - 70.3 MBPerforming Arts Arts Business Non-Profit collegeathletics liveevents performingarts sports sportsbiz theater theatermania theatertickets whatsonstage Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 17: The Future of College Campuses
Next Episode: EP 19: Live Events will Change...But How?
Mike Evenson was joined by Jesse Cole on episode 18 of the Unobstructed podcast. Jesse is the founder of Fans First Entertainment and the owner of the Savannah Bananas, where their mission is Fans First, Entertainment Always.
They discussed the importance of getting people’s attention, making small bets, not fearing failure, obsessively focusing on the event experience and how the Savannah Bananas make every decision through the lens of “Is it fans first?”
Jesse also talked about how he focuses on creating long-term fans rather than making short-term profits, the need to get through ‘the suck’ and keep moving and how he’s been able to successfully operate his team by spending zero dollars on marketing.