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Healthcare marketing's weird year w/ ReviveHealth's Stephanie Wierwille
Unlisted
English - July 14, 2020 12:08 - 23 minutesBusiness Health & Fitness Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to Unlisted, a healthcare and/or culture newsletter and/or podcast.
On today’s episode, I chat with Stephanie Wierwille, VP of Content at ReviveHealth. It was recorded on July 7, 2020.
But first, a fair amount of work I helped with went live last week. Check it out:
For Clear Skye (identity governance and admin tech):
* About Us / Company Overview Page - This project was a lot of fun as I got to add some levity to a company’s story.
* Customer Success Stories (Gated)
For Healthify, two (2) blogs:
* How data sharing and interoperability will evolve after COVID-19
* Podcast Recap: Transforming SDoH services in the age of COVID-19
I would love to chat about any content projects you may have. Email me at [email protected].
Healthcare marketers are living in “The No Normal,” according to ReviveHealth.
Stephanie Wierwille, VP of Content at ReviveHealth, and I worked together during my time at Revive in Music City, USA. I always enjoyed discussing influencers and pondering life’s big questions with her, like how effective is snarky fast food Twitter marketing. I learned a lot from her and she was great to work with.
I wanted to speak with Stephanie about what she’s seeing in 2020 from a healthcare marketing perspective. We hit on a lot of topics including health inequity, digital transformation, and how healthcare organizations are adapting to messaging as the COVID-19 pandemic affects their communities and finances.
We also talk about the Facebook boycott and how marketers are discussing the movement. I mention a A Media Operator essay about the subject wherein I butcher Jacob’s analysis. Apologies all around but it’s worth a read.
Substack isn’t the only place you can find this podcast:
Apple Podcasts
Stitcher
Spotify
I would love to hear feedback on these episodes and the newsletter in general. Are you enjoying it? Any guests or topics you’d like to hear about? I’m all ears. [email protected].
Thanks for listening and see you next time.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit magnetcoilmedia.substack.com