I invite guests to share personal stories about acts of leadership that help shape their lives. In Episode 19, Kevin McNulty talks about the importance of attending to culture. Through his stories, we gain some insight into what it means to practice leadership in a way that strengthens cultural growth. Also, Kevin advises us on how we can more effectively lead by the way we treat those around us.


00:00 Prologue: Helping Others Develop


When I worked at Ceridian, Kevin did more than report to me: He informally coached me (believe me, I needed it!). As part of his role as the CEO of NetWeave Social Networking, Kevin trains and coaches small businesses to manage their social-media presence. presents to several chambers of commerce members as part of his stewardship. What else? Kevin served in the Army. Thank you, Kevin, for your service!


01:09 Part 1: What’s for Breakfast?


Kevin reminds us that we need to attend and influence the cultures within our organizations. Organizations have multiple cultures: team cultures, department cultures, cross-functional cultures, career-level cultures,  and a few others. By the way, Kevin has a nice shout-out to David Marquet about communicating intent.


08:01 Part 2: What Managers Should Do and Not Do


Kevin tells a story about Bonnie, a manager, who consistently practiced from the perspective to give employees the space needed to execute their tasks and provide support (such as removing barriers). Kevin also talks about how successful NFL coaches lead their staff.


14:45 Part 3: Lasting Impression


As a teenager, Kevin was in a program called the Young Marines. From that experience, Kevin advises taking care of your people. Leadership is not about you but about other people.


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Episode links


Kevin’s LinkedIn Profile


NetWeave Social Networking- Turn Customers into Fans


NetWeave on Twitter


Three NetWeave blogs (examples)


   7 Tips to Help Your Social Media Right Now


   5 Keys to Visual Storytelling


L. David Marquet’s book, Turn the Ship Around!


Gary DePaul's website


Gary's books:


What the Heck Is Leadership and Why Should I Care?


Nine Practices of 21st Century Leadership 




Background Music


You can find all the musical tracks at Envato Elements.


00:00 Theme music: Inspiring Uplifting Corporate by mixer_drummer


00:51 Acid Funk by cleanmindsounds


03:25 Gangsta Hip-Hop by Praded


07:44 Quirky Party by pinkzebra


14:27 Simple Piano with Acoustic Guitar by pinkzebra


17:10 Fun and Flirty by BrownHouseMedia




Lead on!

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