Dr Mathew Isaac on Research as a Creative Process

Dr. Mathew Isaac provides a perspective on research as a creative process.

Dr. Isaac joined the Marketing faculty of the Albers School of Business and Economics at Seattle University in 2011. His research focuses primarily on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. His work has been published in a number of leading scientific journals, including Psychology Today, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Advertising Research, and widely featured in business and popular press, including Harvard Business Review, Time, Forbes, Financial Times, Wall Street Journal, The Atlantic, Men's Health, Women's Health, and Fast Company.

Dr. Isaac obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University and his MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business. Before entering academia, Dr. Isaac worked as a Consultant and Manager for Bain & Company and ZS Associates, where he advised media, healthcare, and private equity clients on issues related to sales and marketing.

Creativity Without Frontiers is available at all relevant book retailers

Stay in touch with Unknown Origins

Music by Iain Mutch