Is the price right? Let’s make the alt-milk surcharge fit-for-purpose in 2021

The coffee industry is both a cause of carbon emissions and impacted by climate change. United Baristas analysis shows how we can get better environmental outcomes and enhance shop viability by updating our coffee menu pricing. This is an ideal moment to rethink our menu’s pricing structure. So, let’s look at costs and impacts associated with milks.

You can read the full article and references at https://unitedbaristas.com/articles/insights/2021/08/is-the-price-right-lets-make-the-alt-milk-surcharge-fit-for-purpose-in-2021/

And do let us know when you update your menu pricing, we love to see what you’re doing. We’re on all the usual social channels.

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