Ungated Marketing
29 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 19 ratingsUngated Marketing is a podcast for innovative marketing makers seeking actionable and tactical knowledge from the experience of their peers.
Each episode will feature a conversation about how to escape from the old playbook and experiment with digital marketing tactics. If you're seeking inspiration for actionable marketing tactics that go beyond just strategy, welcome to Ungated Marketing!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Putting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda Natividad
April 27, 2022 17:45 - 36 minutes - 58.4 MBContent is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations. How do you get it right, though? Most importantly, why do most brands miss the mark? In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied...
You’ve Got Email — Email Marketing Done Right with Rui Nunes
April 20, 2022 15:00 - 47 minutes - 78.9 MBA classic becomes a classic for a reason — there’s something about it, whatever it is, that conveys a feeling of timeless quality or worth. If Meg Ryan and Tom Hanks make for one of the most, if not the most, classic pairings in romantic comedies, then email is easily the classic online marketing channel. No matter what comes its way, it remains untouched, even after it’s been considered a dead channel many times over. What is it about email marketing that makes marketers keep gravitating ...
Confessions of an Ex-B2B Marketer — Breaking Bad Habits with Gaetano DiNardi
April 14, 2022 01:32 - 46 minutes - 76.8 MBB2B sales and marketing in all its vagueness, long sales cycles, and shiny vanity matrics can be frustrating. It’s not unusual for B2B companies to get stuck between the old strategies and their need to modernize and, consequently, make an even bigger mess. Why can’t things be simple like in B2C marketing? Or can they? Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping s...
Marketing to Marketers — Growing an Audience on LinkedIn with Daniel Murray
April 06, 2022 14:04 - 39 minutes - 54.1 MBBuilding a personal brand has become common practice in the marketing world. You don’t have to look very far into LinkedIn to find marketers posting about industry topics, commenting on current affairs, or advertising their content platforms like blogs or podcasts. Yet no matter how popular the practice, there’s still no one-size-fits-all strategy to follow in order to jump in on the trend and build a successful personal brand. In this week’s episode, I interview Daniel Murray, Marketing O...
How to Build a Messaging Playbook — Finding Your Voice with Diane Wiredu
March 30, 2022 20:48 - 44 minutes - 48.9 MBStruggling to get across what your product or service is about? Nobody said it was easy… After all, getting your messaging right is as important as the product itself. The issue is, many people do think it is easy—a narrative that creates a false sense of security and, consequently, a lot of websites that leave visitors more confused than informed. If you are stuck in a loop of feeling perpetually misunderstood by your customers and the market, tune in to this week's episode. Our host, Fern...
Lights, Camera, Call to Action — TikTok & YouTube for B2B Marketing with Todd Clouser
March 23, 2022 17:43 - 43 minutes - 39.7 MBIn recent years, nothing has sparked as much debate in the B2B marketing world as TikTok. The video-focused platform amounted to 1 billion users in 2021; however, B2B marketers are still wary of braving their way through this still unknown territory. Is it worth it? What does it bring to the table? Are B2B audiences even scrolling through TikTok? Todd Clouser wants to set the record straight. TikTok is definitely worth investing in, and in a year, everyone — yes, even B2B marketers — will...
Position Yourself to Win — Defining Your Value with April Dunford
March 16, 2022 13:04 - 43 minutes - 59.3 MBToday, positioning is everything, whether you are starting a company, launching a new product, or trying to build your personal brand. The latter might be the most difficult as things can get, well, personal when it comes to personal brand. April Dunford, a positioning consultant for growing tech companies, keynote speaker, and book author, knows all about it. She is legendary for her expertise in helping early-stage startups find their go-to-market strategy or large companies introduce new...
Your Best Salesperson — Building Websites that Get Results with Sam Dunning
March 09, 2022 15:44 - 42 minutes - 52.7 MBGone are the days when your website was just a simple web presence. A website can be a powerful marketing and sales tool. It can help build trust with your customers, showcase your best assets and value, and generate sales opportunities. In fact, if you play your cards right, your website can be your best salesperson. Or the worst, depending on how you build and design it. In this week’s episode, I interview Sam Dunning, the Sales Director and Co-Owner of Web Choice, a digital agency focus...
LEGO’s Success Brick by Brick — Building the Most Beloved Brand in the World with James Gregson
February 23, 2022 16:17 - 42 minutes - 34.9 MBSucceeding in making your brand not just appraised but unconditionally loved by your customers could be easily compared to conjuring up the Sorcerer's Stone. Sure, there are theories and speculations, but the crushing majority are nothing but charlatan whispers that are more likely to lead you astray. If you want the real thing, the proper formula, you gotta go to the master who has the facts to back up the theory. In this week's episode, I interview James Gregson, Creative Director at LEG...
Get the Conversation Going — How to win at WhatsApp Marketing with Antony Chacko
February 16, 2022 15:47 - 38 minutes - 31.2 MBGoing about marketing strategies and expecting consumer behaviors to be the same as in the pre-pandemic world has become insufficient. Adaptation is vital in an ever-changing world, and one of the ways to respond to consumers’ new needs is through conversational marketing. In this episode, I interview Antony Chacko, the founder of Alpha Marketer, about WhatsApp marketing, the opportunities it brings to the table, and how to succeed at the conversational game. Join us as we discuss: Live ...
Cracking the Community Game — Community-Led Growth with Michelle Goodall
February 09, 2022 17:15 - 46 minutes - 40.4 MBThe concept of community has seen a huge renaissance in the personal and business spheres. More and more companies are turning their attention towards this strategy to engage with potential or existing customers and drive growth. Yet, getting it right is no easy feat as the world of communities is riddled with endless options as well as false paths that lead to networking or one-sided fandom instead. How do you choose the community approach that’s right for your company? In this week’s epi...
From Product-Led to Sales-Assisted — Super Growth with Edward Ford
February 02, 2022 16:31 - 36 minutes - 57.2 MBSome businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your product lead the way is a successful strategy, it doesn’t mean all customers are happy to go down a self-service path to acquire a product. In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a product-led growth motion to a sales-assisted funnel. Join us as we discuss: When and why to h...
Humanizing your B2B Brand: Semrush Social Media Strategy with Olga Andrienko
January 26, 2022 16:29 - 45 minutes - 34.4 MBConquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly. In this episode, I interview Olga Andrienko, VP of Brand Marketing at Semrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels. Join us as we discuss: The importance o...
Humanizing your B2B Brand — Semrush Social Media Strategy with Olga Andrienko
January 26, 2022 16:29 - 45 minutes - 34.4 MBConquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly. In this episode, I interview Olga Andrienko, VP of Brand Marketing at Semrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels. Join us as we discuss: The importance o...
Finding Your Place in the Market — Messaging and Differentiation with Peep Laja
January 20, 2022 17:40 - 32 minutes - 29.8 MBOver the last ten years, the number of SaaS players in the market has increased exponentially. However, if you look at any business category, you’ll see that the top tools offer the same services with exactly the same features. More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers. In this episode, I interview Peep Laja, the fou nder of CXL, Speero, and Wynter, about why he shifted his at...
Becoming The Word Man — Lessons in Copywriting with Dave Harland
January 12, 2022 18:46 - 42 minutes - 38.6 MBStruggling to stand out among the crowd? Then take the word of advice from The Word Man! In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull, and the BBC and many others. Join us as we discuss: The role of humor in advertising Piggybacking on celebrities Linkedin as a self-promotion channel The origins of Uncle Tony Fundamentals of go...
Becoming The Word Man - Lessons in Copywriting with Dave Harland
January 12, 2022 18:46 - 42 minutes - 38.6 MBStruggling to stand out among the crowd? Then take the word of advice from The Word Man! In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull and the BBC and many others. Join us as we discuss: The role of humor in advertising Piggybacking on celebrities Linkedin as a self-promotion channel The origins of Uncle Tony Fundamentals of goo...
Not Another Virtual Event — The DEMAND Success Story with Mark Huber
January 05, 2022 16:42 - 35 minutes - 48.3 MBEvents have changed a lot since the pandemic, with many businesses shifting to putting on virtual events instead of in-person ones. But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value. In this episode, I interview Mark Huber, Head of Brand & Product Marketing at Metadata.io, about DEMAND — the company’s first big (virtual) event — the planning and strategy behind it, and the lessons they learned alon...
Right Message, Right Person, Right Time — Experiments in Lifecycle Marketing with Phil Gamache
December 15, 2021 14:42 - 51 minutes - 70.1 MBSending the right message to the right person at the right time is a top priority in the marketing world. But knowing what will resonate better with customers isn’t always a clear or easy task. That’s why running experiments is essential for marketers. In this episode, I interview Phil Gamache, Director of Growth Marketing at WordPress.com/Auttomatic, Podcast Co-host for Humans of Martech, about why experimentation is critical to marketing success, especially when it comes to targeting cust...
Breaking the Gates — From Lead to Demand Generation with Alice de Courcy
December 08, 2021 17:35 - 33 minutes - 77.8 MBThe way people research, find and purchase products and solutions is changing. Traditional sales funnels are failing, often capturing leads who are not ready to buy. Alice de Courcy, CMO at Cognism leads the way out of the tangled maze of misalignment and wasted resources between marketing and sales. In this episode, I interview Alice about how she successfully transformed her B2B marketing playbook by focusing on content-fueled demand generation instead of collecting MQLs. Join us as we ...
Becoming a Chatbot Fan — from SEO to Conversational Marketing with Brendan Hufford
December 01, 2021 19:28 - 47 minutes - 42.3 MBDespite claims that its golden age is over, SEO still has an unparalleled power of driving tremendous amounts of traffic. The problem with it is that people have been framing and using it wrong. It’s the same with conversational marketing — implementing a chatbot on a website isn’t going to cut it if it ends up being underutilized. In this episode, I interview Brendan Hufford, Founder at Growth Sprints and SEO for the Rest of Us, about his experience with and thoughts on pairing SEO and co...
Epic Content Experience: Customer-Centric Marketing with Yaag Ganesh
November 23, 2021 22:00 - 41 minutes - 57.3 MBIn theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content? In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content exper...
Epic Content Experience — Customer-Centric Marketing with Yaag Ganesh
November 23, 2021 22:00 - 41 minutes - 57.3 MBIn theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content? In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content exper...
Positioning is Everything in Marketing — Sending the Right Message with Emma Stratton
November 17, 2021 14:57 - 45 minutes - 62.2 MBPositioning and messaging are everything when it comes to marketing. And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers. In this episode, I interview Emma Stratton, Founder & Chief Strategist at Punchy.co and host of Adventures in Messaging, about why positioning and messaging are the linchpins of marketing, sales, and, dare we say, business. Join us as we discuss: Recognizing positioning as the core of marketing The...
Growing through Community Marketing - Organic Hacks with Kalo Yankulov
November 10, 2021 19:29 - 43 minutes - 59.5 MBThe amount of resources is no longer a straightforward indicator of success. Small companies and startups rise to the top through "back-alley" organic strategies, such as community involvement and nurture, the giants tend to overlook. So, how can you drive traffic and revenue without paid ads and a robust marketing team? In this episode, I interview Kalo Yankulov, Growth Marketer and Co-founder at Encharge.io, about the ins and outs of community marketing and other growth hacks that led hi...
Growing through Community Marketing — Organic Hacks with Kalo Yankulov
November 10, 2021 19:29 - 43 minutes - 59.5 MBThe amount of resources is no longer a straightforward indicator of success. Small companies and startups rise to the top through "back-alley" organic strategies, such as community involvement and nurture, the giants tend to overlook. So, how can you drive traffic and revenue without paid ads and a robust marketing team? In this episode, I interview Kalo Yankulov, Growth Marketer and Co-founder at Encharge.io, about the ins and outs of community marketing and other growth hacks that led hi...
Nothing Important Gets Measured — Shedding Light on The Dark Funnel with Chris Walker
November 03, 2021 14:49 - 42 minutes - 58.1 MBThe way that companies measure marketing is still incredibly flawed, mostly because they don't measure what's important — customer feedback. But where are B2B customers really hanging out? You won’t find out by sticking to the old playbook. In this episode, I interview Chris Walker, CEO at Refine Labs, about why businesses need to change their mindset so that marketing can upgrade from outdated tactics and find customers where they really are. Join us as we discuss: Why gated content, MQ...
The Golden Age of SEO is Over — The New Inbound Playbook with Rand Fishkin
October 27, 2021 14:26 - 40 minutes - 56.2 MBStill slamming your head against the content and SEO wall while all you get in return is a headache? Then you might like to know there’s another, more “influential” way. In this episode, I interview Rand Fishkin, Co-founder & CEO at SparkToro, about the extraordinary inbound marketing strategy that involves “virtually no SEO whatsoever.” Join us as we discuss: The end of the Golden Age of SEO Creating less content for more reach Influential sources and influential people Can you track...
Ungated Marketing, a Landbot Podcast
September 17, 2021 16:19 - 3 minutes - 4.85 MBWe love marketing, and we love building stuff. That’s why we’ve created a place for you to gain inspiration and knowledge from conversations with people who share what’s working and not working in the marketing world. In this trailer episode of Ungated Marketing, producer Rita Richa interviews host Fernando Amaral, VP of Marketing at Landbot, about what listeners should expect from the podcast. Join Fernando and Rita to learn about: Our guests: marketers with successes and failures to l...