61: A Green Beret and His Shoes

Anthony Aguiniga is a Green Beret and the founder of a shoe company, Woobies. Anthony has a big plan to become the dominant shoe company in the industry. He shares how he overcame alcoholism and a lack of a fulfilled purpose in his career after the military to form the shoe company that he is so passionate about today. In this episode:

Deciding to join the Army Starting his military career with no desire for infantry to only  change his mind a few weeks in The path to become a Green Beret Swallowing his pride by leaving an intense career as a Green Beret to attend the fire academy in Dallas Struggling with alcoholism after the military Losing a mother to drugs and a father to alcoholism The creation and motive behind his shoe company, Woobies Why the name Woobies? Customer, Customer, Customer – What separates Woobies from the rest of the shoe industry Anthony’s unlikely admission process to Southern Methodist University MBA program … one of the best business schools in the country Finding his confidence in an academic setting through his entrepreneur experience Biggest challenge – sustaining his lean business model while gaining market share

You can follow Anthony on Instagram at @anthony_aginuiga and @woobiesshoes.