How to use Stories and Influence People with Jason Sinclair

Would you like your audience to really absorb and remember the next presentation or speech you make?
How often have you watched a presentation,  been overwhelmed with facts and figures and come away barely recalling anything about it?

My guest argues that by incorporating a story into a corporate presentation for example, the audience is much more likely to stay motivated and the presentation  will leave a lasting impact.  He describes how he used 'The 12 Days of Christmas' in his end of year Finance presentation!

My guest today is Jason Sinclair. Jason is  Group Finance Director for the ADS Group. (It's subsidiary runs the famous Farnborough Air Show). 

We discuss Jason’s very own example of the use of a bedtime story which he made up and used  to encourage his young daughters to fall asleep!
 ' Weird Bob'  tells the story of a giraffe that is different from the rest of the herd. It left such an impression on his now grown up daughters, that they persuaded Jason to publish the story for other young children to enjoy!
 

There is no doubt that the telling of stories can enhance our daily lives and those around us. I hope that you enjoy Jason’s own ‘story.'

Jason's book is available below;
https://www.authorhouse.com/en-gb/bookstore/bookdetails/851045-weird-bob

www.undercurrentstories.com