31 | Part 1: Sell the Hole, Not the Drill: How to Sell and Market What People Actually Want

Renew Your Mind: For Faith Driven Entrepreneurs

English - May 17, 2022 07:00 - 31 minutes - 21.6 MB - ★★★★★ - 28 ratings
Christianity Religion & Spirituality faith driven entrepreneur mindset business entrepreneurship leadership coaching christian jesus renew your mind Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 30 | Fear Setting: How to Shrink Fear and Create Safety When Making Big Business Decisions

Next Episode: 32 | Marketing That Converts: How to Sell the Hole and Be the Bridge

Compelling marketing sells people what they actually want. But many entrepreneurs get caught up selling the drill (their services) instead of the hole (the end result their ideal clients want).

Tune into episode 31 to find out how to build your marketing on the key results your clients deeply value and desire.

Theodore Levitt has as famous quote often associated with the Jobs to Be Done Framework of understanding customers: "People do not want a quarter-inch drill, they want a quarter inch hole.”

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