How to select marketing analytics technology

Uncovering Aha! | Data-Savvy Brand Strategy

English - July 02, 2018 08:00 - 21 minutes - 29.7 MB - ★★★★★ - 13 ratings
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Previous Episode: Making sense of messy data

Next Episode: Not every store is created equal (why and what to do about it)

We've talked previously about tech stacks that can assist in analytics. This episode, we're talking about if you're interested in building your own, what are the types of things that you would need to build, and why technology alone is not the key to success.