Today’s guest believes that creatives should NOT be put in a box and told to “niche down”, Say WHAT? We are joined by the incredible Jeffery Shaw who spent years as an extremely successful photographer and now helps others who are self-employed become widely successful by operating a “business with soul”.

Today we discuss why we should use a “filter of discernment” when going the unconventional path, why we should find our ‘area of expertise', and how to find belonging wherever we go by clarifying our unique value system. Make sure you connect with Jeffery at https://jeffreyshaw.com and order his book: www.theselfemployedlife.me


GIFT: www.selfemployedbundle.com

 

WHO IS JEFFERY?

How many people can say they’ve never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey Shaw helps self-employed and small business owners gain control of their business in what seems like otherwise uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success.

Jeffrey’s TEDxLincolnSquare talk is featured on TED.com and he’s the host of the top-rated podcast, The Self-Employed Life, author of The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.

 

TOPICS:

Why he is OPPOSED to creatives being told to “niche down” Calming the inner critic and trusting that still small voice in the midst of FOMO What should you do if your audience crosses various key demographics?



RESOURCES:

Youtube: www.youtube.com/heatherparady

Podcasting Together: www.heatherparady.com/podcastingtogether

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