You Snooze, You Lose: Koala's Journey to Household Name
Unconventional Business
English - October 07, 2020 05:34 - 1 hour - ★★★★★ - 1 ratingMarketing Business Entrepreneurship business customerexperience marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: That Will Never Work: Tiles and Errors of Building a Challenger Brand
From one of Australia’s first ‘bed-in-a-box’ brands, to exporting their products, & exceptional service, overseas. Koala’s CMO, Peter Sloterdyk, shares why the brands that do it differently are the ones that win, the dangers of choice paralysis & the lessons learned when they exported Aussie sarcasm
Learn how Koala are thinking about localisation as they expand internationally, how they got consumers to ‘buy in’, & how you balance innovation and operations when you’re a growing business wit