Unrivaled Impact: Humanitix’s Adam McCurdie on Scaling a Profit-For-Purpose Business to Solve the World's Biggest Problems

Back in 2015, co-founders and best mates Adam and Josh were looking for ways to give back to the world through business. They asked themselves: is there a way for us to break into an industry and set up our own social enterprise where we have 100% of our profits go towards closing the global education gap? 
Starting out with no equity and sharing Adam’s salary on a handshake deal, they’ve built Humanitix into an incredible organisation, giving close to $1 million a year to education projects through their work in Australia and New Zealand alone.
How did the founders land on booking and ticketing? Why SaaS over fast moving consumer goods like many other profit-for-purpose brands? What does Humanitix need to win at as they take on global giants like Ticketek, Eventbrite and Ticketmaster? And how are they thinking about building awareness as they scale and grow internationally?

Back in 2015, co-founders and best mates Adam and Josh were looking for ways to give back to the world through business. They asked themselves: is there a way for us to break into an industry and set up our own social enterprise where we have 100% of our profits go towards closing the global education gap? 

Starting out with no equity and sharing Adam’s salary on a handshake deal, they’ve built Humanitix into an incredible organisation, giving close to $1 million a year to education projects through their work in Australia and New Zealand alone.

How did the founders land on booking and ticketing? Why SaaS over fast moving consumer goods like many other profit-for-purpose brands? What does Humanitix need to win at as they take on global giants like Ticketek, Eventbrite and Ticketmaster? And how are they thinking about building awareness as they scale and grow internationally?