The Postal Wars: How Sendle Took On Australia Post

Unconventional Business

English - September 22, 2020 08:46 - 43 minutes - ★★★★★ - 1 rating
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When we talk about parcel delivery, the likelihood is that we think about our personal mail, those new shoes you ordered, how long they took to arrive. But what does it feel like when you’re that business trying to delight your customer through a great delivery experience?

We chat with Sendle's CMO, Eva Ross, on how you hit the trifecta of affordability, experience and being green, what it feels like to spur on change in your biggest competitor, Australia Post, & why Sendle turned down a $1M investmen