Digging in: How iSeekplant pulled this industry into the modern age.
Unconventional Business
English - October 30, 2020 04:26 - 52 minutes - ★★★★★ - 1 ratingMarketing Business Entrepreneurship business customerexperience marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You probably don’t spend much time thinking about heavy construction machinery or how that industry works. It’s not exactly sexy or ‘cool’. But it’s often those very traditional industries that are ripe for disruption and ready for scale.
CEO of iSeekplant, now Australia’s largest plant hire marketplace, Sally McPherson, joins us on the show to answer the big questions. How do you digitise an industry when you’re told “the internet isn’t real”? And why have so many failed at what the