Athan Didaskalou of July luggage

Uncommon

English - May 17, 2022 02:00 - 56 minutes - 52.1 MB - ★★★★★ - 3 ratings
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Previous Episode: "How our luggage company survived a pandemic" - Athan Didaskalou of July

Next Episode: Becoming a Consumer Psychologist - Adam Ferrier

This is the 2nd time we’ve had Athan from July on. If you’re new here, Athan Didaskalou is the Co-Founder & Chief Strategy Officer of July - a luggage and travel accessory company built for a new generation.

We last caught up with Athan just a month before the pandemic started, so this was a nice catch up on everything that happened in between.

SHOW NOTES

00:00 - Welcome to Uncommon

00:30 - 95% drop in revenue

03:35 - Expanding into the US market

08:00 - Production

10:10 - Setting up in the US

13:40 - Evidence based marketing

19:00 - Tech Marketing (Blockchain)

21:40 - Travel after COVID

28:50 - Finding good employees

33:58 - Lifetime value for customers

40:27 - Supply chain (containers)

43:50 - Australian production costs

49:10 - Amazon workers (scalability)

52:16 - Rapid fire questions

55:45 - Closing remarks

LINKS

Athan’s LinkedIn

Athan’s Instagram

July

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