Adam Ferrier of Thinkerbell

Uncommon

English - May 26, 2022 19:00 - 54 minutes - 49.9 MB - ★★★★★ - 3 ratings
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Previous Episode: Becoming a Consumer Psychologist - Adam Ferrier

Next Episode: Jase Hawkins on Jase & PJ ending

Adam Ferrier is one of Australia’s leading consumer psychologists as well as the Founder of ‘Thinkerbell’, a top agency that represents the coming together of scientific enquiry and hardcore creativity.

Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”.

Adam’s expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.

SHOW NOTES

00:00 – Welcome to Uncommon

00:40 – Exiting a Cult

01:50 - Psychology of Cults

05:10 - Becoming a Consumer Psychologist

10:00 - All Marketers are Liars

13:50 - Childhood dream job?

17:30 - Insights from corrective services

19:50 - First two years of business

23:00 - Landing Clients doing things differently

24:10 - Why sell the firm?(Naked communications)

25:15 - Thinkerbell approach