#055: Changing the way we think of food - Geert Hendrix of Farmwall

Uncommon

English - February 28, 2018 00:00 - 1 hour - 66.3 MB - ★★★★★ - 3 ratings
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Previous Episode: #054: Delving into digital drugs with Dr Monica Barratt

Next Episode: #056: Ed Husic MP: The good sport of politics

To check out our full list of episode show notes head to

neuralle.com/podcast

Geert Hendrix (

@farm_wall

) is the founder & CEO of Farmwall. Farmwall is a socially responsible, high-tech, urban agriculture company that aims to transform cities into food producing ecosystems. Their subscription-based, urban aquaponic-inspired farm supplies naturally-grown, fresh and delicious greens to award-winning cafes & restaurants such as well-renowned Top Paddock.

Geert is an incredibly humble and intelligent guy, building one of the more interesting local startups that I’ve come across. The trajectory for an infrastructure-based startup in the agriculture space is not as rapid as your typical software startup, but I have a strong belief that Geert is laying down the groundwork for a paradigm shift in agriculture.

Many thanks to our previous guest, Seb Lindner (Ep 41) for the introduction.

Key topics we covered include:

Geerts first experience of Vipassana

Travel, and how he got to Australia

Transitioning from craft beer to agricultural tech

Aus market compared to globally

Aquaponics and Farmwall

How his business model works

Advantages and impacts of an aquaponics style system

The future of Farmwall

The future of for-profit food production

Agricultural tech leaders

Enjoy the episode!

Show notes

01:43 - Introduction

04:28 - Geerts first experience of Vipassana

12:12 - Meditation

13:46 - Travel, and how he got to Australia

20:28 - Earliest childhood memories

23:08 - Why he stayed in Australia

25:17 - Transitioning from craft beer to agritech

26:50 - Aus market compared to globally

31:10 - Aquaponics and Farmwall

37:59 - How his business model works

41:35 - Advantages and impacts of aquaponics style system

45:48 - The future of Farmwall

55:21 - Farmwall’s leverage and momentum

58:48 - Farmwall’s new location

01:04:09 - The future of for-profit food production

01:06:53 - Agricultural tech leaders

01:08:40 - Books and resources

01:10:39 - Other careers of interest

01:12:17 - Morning and evening routines

01:14:33 - Most influential book

01:16:47 - Types of fish he has

01:18:11 - What he’s been listening to

01:19:15 - Who he thinks of in terms of success

01:20:37 - If he could have a billboard anywhere

Links

Geert on Instagram,
LinkedIn

Farmwall

Vipassana

Vipassana Centre Queensland

Finding Your Element, by Ken Robinson

The Vertical Farm, by Dickson Despommier

Intelligent Gardener, by Steve Solomon

The Urban Farmer, by Curtis Allen Stone

Similar episode: Ep #041 - Seb Lindner

Similar episode: Ep #019 - Jordy Kay

To check out our full list of episode show notes head to <a href="#">neuralle.com/podcast</a> Geert Hendrix (<a href="#">@farm_wall</a>) is the founder & CEO of Farmwall. Farmwall is a socially responsible, high-tech, urban agriculture company that aims to transform cities into food producing ecosystems. Their subscription-based, urban aquaponic-inspired farm supplies naturally-grown, fresh and delicious greens to award-winning cafes & restaurants such as well-renowned Top Paddock. Geert is an incredibly humble and intelligent guy, building one of the more interesting local startups that I’ve come across. The trajectory for an infrastructure-based startup in the agriculture space is not as rapid as your typical software startup, but I have a strong belief that Geert is laying down the groundwork for a paradigm shift in agriculture.Many thanks to our previous guest, Seb Lindner (Ep 41) for the introduction.Key topics we covered include:<ul><li>Geerts first experience of Vipassana </li><li>Travel, and how he got to Australia</li><li>Transitioning from craft beer to agricultural tech</li><li>Aus market compared to globally</li><li>Aquaponics and Farmwall</li><li>How his business model works</li><li>Advantages and impacts of an aquaponics style system</li><li>The future of Farmwall</li><li>The future of for-profit food production</li><li>Agricultural tech leaders</li></ul>