Lessons in communication

Rebecca Burn-Callander talks to a guest panel of experts about the communications challenges presented by the COVID-19 crisis and how good comms will decide which businesses fare best in the economic recovery ahead.

The immediate changes necessitated by coronavirus have tested and taught businesses a lot about themselves. A key area has been in marketing and communication. How businesses manage their messaging internally and to the market has never been more important to their health, productivity and balance sheet. In this episode we speak to communications expert Martin Currie (Citypress), Moneypenny founder Ed Reeves and FRP Partner Andrew Sheridan about how businesses reacted in the early weeks of the crisis and how they are navigating through the challenges ahead.