Why we buy what we buy - Richard Shotton
Uncensored CMO
English - December 16, 2019 15:54 - 50 minutes - 94.3 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Uncensored CMO launches on 16th December
Next Episode: How to be a successful challenger - Adam Morgan
Richard is author of the No.1 Marketing Book The Choice Factory which was the winner of BBH’s World Cup of Advertising books in 2018 beating some industry heavy-weights. Richard has 20 years of experience in Advertising planning, market research and behavioural science and last year made the big leap to set up a consultancy following the success of his book.
In this episode
How he ended up writing the best-selling marketing book of 2019Why behavioural science should matter to every marketerWhy rhyming phrases are not just more memorably but also more believable tooHow the decline in CMO & agency tenure is impacting on long term effectivenessHow our own experience impacts on our perceptions (the false consensus effect)The impact of social proof on sales and how to use itWhy you’ll spend less on a night out when paying cashHow making something easy is a huge competitive advantageWhy branded glasses make beer taste better and worth moreWhy a 4.5* review beats a 5* review (the pratfall effect)How many of the best ideas happened by accident but wereFollow me:
Get in touch:
Website | www.uncensoredcmo.com
Email | [email protected]
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