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Why it’s time for a new brief - Alex Myers
Uncensored CMO
English - June 25, 2020 16:00 - 30 minutes - 56 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: An uncommon approach to the crisis - Lucy Jameson
Next Episode: Why we must focus on what matters - Mark Borkowski
What we covered in this episode:
Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hardHow those brands that have gone dark and said nothing will be worst affectedWhy Brewgooder’s work during the crisis has been impressiveHow brands can do things without looking like they’re just jumping on the COVID bandwagonAre there any signs of things getting better for clients?How has Manifest changed in the past 3 months and what is going to stay permanentWhy they love the officeAdvice - write your brief. There is an opportunity for you to recast your brand in the ‘new normal’. We won’t ever get a chance to hit the reset button again!