“the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform” - Howard Gossage
This is just one of the tremendous quotes contained in Paul Feldwick’s intriguingly titled new book ‘Why Does the Pedlar Sing?’ about what creatives really means in Advertising.
Here's what we covered in this episode:
How a Shakespear play inspired the title of the bookA short history of Advertising and the different models usedThe importance of Daniel Kahnemans availability and affect heuristicThe Adland myth that entertainment doesn’t sellShowmanship and why we should all be more like PT BarnumWhy bad research forces you to do one thing whilst actually doing anotherBarclaycard and the most honest case history of making an Ad ever writtenHow Rowan Atchison inspired one of the greatest Ads ever madeWhy any process of discovery will involve a lot of trial and error How PT Barnum created Fame for his Jenny Lind TourWhy celebrity fame and brand building are far more similar than people care to admitWhy we should be talking about Fame rather than Mental AvailabilityWhat we can learn from Strictly Come Dancing“I had more energy & ingenuity” The importance of energy in creating & sustaining successThe 4 different facets of Fame that are critical for successPaul’s manifesto for reclaiming Creativity
