Tom Goodwin on the metaverse and other marketing nonsense

Tom Goodwin is an author of a quote you might just have heard of: "Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening."

He does other things too, like spending an immense amount of time on LinkedIn and writing some seriously impressive books - two of them in fact - Digital Darwinism 1 and 2 (out now in the UK).

What we covered in this episode:

From architecture to advertisingCoping with job rejection lettersJon blags himself a jobThe terrifying feeling of going soloBeing a Decathlete rather than sprinterThe importance of saying NoHow the industry lost its wayWhy customer service has been lostThe story behind THAT quotePotential applications of the insight and its limitationsHow we may be coming full circleWhy is better to leverage existing tech rather than gambling on newThe challenge of the Metaverse and how society will reject itHow technology should be making us more human not lessTechnology as augmentation rather than replacementWhy nothing new has happened in the past 8 yearsThe power of Nowism vs FuturismThe biggest barriers to innovation inside larger corporate businessesWhere the next big innovations should beThe ‘in the office’ auto replyTom’s new book is out now

Links

Follow me on Twitter: @uncensoredCMOFollow me on LI: LinkedInMy website: www.uncensoredcmo.comEmail me: [email protected]