The secret to winning the best Super Bowl Ad - Lesya Lysyj, CMO Boston Beer
Uncensored CMO
English - February 23, 2022 16:37 - 44 minutes - 40.9 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Brands Grow - Byron Sharp, Ehrenberg-Bass Institute
Jon chats with CMO of Boston Beer, Lesya Lysyj, who has nearly 30 years of marketing experience in the food and beverage industry. Prior to joining Boston Beer, she served as President U.S. (Sales and Marketing) for Welch’s Foods.
Watch the ad here: https://www.youtube.com/watch?v=b9GUnNAL9yY
What we covered in this episode
Counting down the Top 10 Super Bowl ads of 2022The power of humour and nostalgia for LaysWhy babies are the stars of many Super Bowl adsThe reason car ads are so predictableRobo puppy and why Kia made the best car adThe winning Super ad of 2022 and no it wasn’t a set upInventing ‘Your cousin from Boston’ and why it worksThe power of sticking to the same creative ideaWhy we get bored of our own ads before our customer doesThe case for releasing a Super Bowl ad earlyCreating 2 billion PR impressions from the campaignThe power of Your Cousin From Boston lock upTaking a big swing with the company dollarsWhy a CMO can’t enjoy the Super Bowl when they are advertisingThe actual robot dogs that protect Boston DynamicsHow Boston Beer approach testing advertisingWhy the idea you like is not always the best ideaFounder Jim and his famous post it notesHow to get payback from a Super Bowl adLesya’s top 3 tips for making a winning Super Bowl adWhy the CFO is such a fan of System1How do you top a winning Super Bowl ad