Mini Episode - 5 Reasons to "Look Out" - Orlando Wood

Uncensored CMO

English - October 19, 2021 16:03 - 8 minutes - 7.69 MB - ★★★★ - 24 ratings
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Previous Episode: Why it’s time to Look Out - Orlando Wood

Next Episode: The power of feeling seen in advertising - Ade Rawcliffe, ITV

Here's my mini conversation with Orlando Wood, author of Lemon and Look Out where I ask him about 5 key insights from the new book:

why it’s rude to stare and how the fixed gaze took over art and advertising whether you can actually build a brand online the serious case for humour how emotions capture our attention the surprising power of the finer details

Listen to my longer conversation with Orlando: https://share.transistor.fm/s/9496c9dd
Buy the book: https://ipa.co.uk/knowledge/publications-reports/look-out/