Mark Ritson's uncensored review of the best ads of 2022

Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.

Watch Uncensored CMO on YouTube here.

What we covered in this conversation:

Biggest marketing cock up of 2022The 2022 new entry on Mark’s Marketing Bulls**t Top 10The biggest surprise of 2022Which brand impressed him the most in 2022Who taught him the most in 2022The short term pay off of long term brand buildingThe challenge of stagflation in 2023Why pricing is a big opportunity for MarketersThe importance of framing and communicating priceHave we passed the peak Christmas Ad yet?The strategy behind Aldi’s successful Christmas AdThe power of Fluent devices to connect short & longThe under leveraged power of music to drive effectivenessHow Coke Holidays are coming owned ChristmasHow doing less leads to moreThe one time a client changed agency and kept the creative the sameJon & Mark review the best ads of 2022 on the System1 databaseHow Cadbury hit 5 Star in only 10sec with hardly any productionThe power of consistency for CadburyHow the emotional response varies by categoryHow Kelloggs owned the breakfast categoryWhat Mark learnt about branding whilst writing articles for the BA magazineHow Go turkey made the Top 5 but remained forgettableHow to value the impact of the musicMark and Jon create the perfect advertHow agencies could guarantee a pitch win with System1When Jon lost out on a Hollywood DirectorWhy marketing is so often seen as a cost not an opportunityJon reveals the No.1 Ad of 2022 (excluding Christmas Ads)Jon reveals the Top 5 Advertisers of 2022How Magnum reflected older people so well in their AdvertisingMarks most famous MW column on Cannes and how it compares to System1 dataJon reveals the No.1 Advertiser of 2022Why simple beats clever every timeBrands are tiny and un-important in consumers lives