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How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO
Uncensored CMO
English - October 04, 2023 05:00 - 43 minutes - 81.6 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Julia Goldin is the Global Chief Marketing and Product Officer for the world's no. 1 toy brand, LEGO. Prior to joining the LEGO Gin 2014, Julia was Global CMO at Revlon. She also had a 13-year career with Coca-Cola, where she held several senior global and regional marketing roles, including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan.
Timestamps
00:00 - Intro
00:53 - Julia’s background
01:57 - How did Julia become a CMO?
04:46 - What’s the secret to being a successful CMO?
07:51 - The secret to a long CMO tenure
09:37 - Staying on top of trends
11:30 - The LEGO mission and importance of plau
12:24 - Why play can help work
14:27 - Is working at LEGO as fun as it sounds?
17:51 - Product innovation at LEGO
20:02 - Collaborations and partnerships
23:11 - The best LEGO advertising campaigns
25:27 - The LEGO approach to sustainability
27:07 - Working with agencies
28:52 - Where should a CMO focus?
30:59 - Julia’s marketing career advice
36:23 - Getting the business to buy-in to marketing
40:26 - What will be important in the future