How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
Uncensored CMO
English - April 03, 2024 05:00 - 48 minutes - 44.9 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Copy that works, a copywriting masterclass with Vikki Ross
How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brands in the world. Recorded from the Connoisseur bar at the Guinness Storehouse in Dublin, this episode of Uncensored CMO is special. Not just because of how much history is involved in the brand, but the fact that Stephen is a fourth generation employee, carrying on the legacy of his family.