How Direct Line are marketing during Covid-19 - Mark Evans

Uncensored CMO

English - April 27, 2020 11:00 - 21 minutes - 40.2 MB - ★★★★ - 24 ratings
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Previous Episode: New series: marketing in crisis

Next Episode: How to stay positive during the crisis - Simon Dent & Ben Bidwell

Mark Evans is the Managing Director, Marketing & Digital at Direct Line and has been at the company for over 8 years. He's seen some ups and downs but has never seen a challenge such as the Coronavirus. How has the company been impacted, what challenges have they faced and what opportunities can come from this?

What do we cover in this episode?

Introduction – who is Mark Evans and how did he end up in this positionImpact – how has COVID impacted on DLG? It happened on the tail end of a major relaunch of the Direct Line brandChallenges – what have been the biggest challenges this crisis has created for Direct Line? How are they responding to these?Opportunities – what opportunities have emerged through this? Are people taking insurance more seriously?Media – will Direct Line continue to Advertise? Wil the message change?Team – what has been the impact on the team? How should you lead others remotely?Future – what's the outlook for the economy and their sector? Short v Long term

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