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How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
Uncensored CMO
English - May 29, 2024 00:00 - 54 minutes - 49.6 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: From Hamlet to Haribo: the serious case for humour - Trevor Robinson
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspective on what it means to take over an iconic brand with 200 years of heritage.
Timestamps:
00:00 Intro00:46 Gui's background03:27 David's background04:20 How VCCP and Cadbury started working together in 201714:24 David and Gui's favourite Cadbury ads21:08 Compound creativity and consistency31:30 Key to a successful client agency relationship39:55 How to write a good brief47:03 Cadbury business results49:41 Future of the Cadbury brand