Creative effectiveness in a crisis - Orlando Wood

Uncensored CMO

English - May 13, 2020 07:00 - 31 minutes - 59.2 MB - ★★★★ - 24 ratings
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Previous Episode: How to stay positive during the crisis - Simon Dent & Ben Bidwell

Next Episode: The impact of covid-19 on an ad agency - Ian Millner

Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.

What we cover:

What is Lemon all about?How right-brained attributes in advertising can help long term brand buildingWhat impact will the Coronavirus have on the left-right brained way we think of the world?Should you continue doing the 'Covid-Ads' or should you stick to what you know?Can old Ads really be effective? Should brands go into the archives?

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Website | www.uncensoredcmo.comEmail – [email protected]

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