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Achtung! How to create and sustain attention - Orlando Wood, System1
Uncensored CMO
English - October 18, 2020 15:00 - 30 minutes - 27.7 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Mark Ritson - The s**t, the pipe, and what to do with it
Here's what we covered in this episode:
Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emotion is imperative online when you only have 6 seconds to capture people's attentionWhy you don't just need to be rational because your ads are targetedBrands should be using online advertising not only for activation, but also for brand buildingExamples of brands and ads doing this wellHow advertising is similar to writing a novel and artWhy we've lost some humility in our advertisingWhat the vital ingredients are to make online advertising work effectivelyFollow me:
Twitter | @uncensoredCMOLinkedIn