A marketers guide to a squiggly career - Helen Tupper, Amazing If
Uncensored CMO
English - June 07, 2023 05:00 - 55 minutes - 105 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Work is fundamentally important to the quality of our lives and we are surrounded by more change and choice than ever before. Our careers have become far less predictable and increasingly 'squiggly'. In this episode I have a chat with Helen Tupper, co-founder of Amazing If and co-author of "The Squiggly Career: Ditch the Ladder, Discover Opportunity, Design Your Career".
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Find out more about Helen:
The Squiggly Career BookSquiggly Careers PodcastAmazing IfHelen's LinkedInWhat we covered in this episode:
How Helen and Sarah started their business on napkinWhy the career ladder is not necessarily the path to success5 years of experimentation to develop the Squiggly businessHow Helen and Sarah went from starting The Squiggly Careers Podcast to 330 episodesHow to create a growth flywheel for your brand or business - making content more usefulWhy creating something of huge value for free is the key to B2B growth - remaining relevantTrusting in reciprocity - why helping people authentically is so important for growthWhy you shouldn't worry about your weaknessesThe Squiggly Careers Book - The 5 Key Skills you needThe importance of deliberately choosing what you want to be known forYour 2 week energy audit - How to discover your core skills and valuesJon and Helen's 12 month career high and why it matteredBuilding high trust teams and emotional safetyLess budget = happy teamsConfidence Gremlins and limiting beliefsTeaching yourself to draw on the positiveLearning how to fail.... and that this means for successThe pressure pedestal - we are not all Simon Sinek!Jon's advice on presentation skillsNetworking Events - how to reframe the fearFired? Redundant? How to get back into employment....fast!Why you should only share what you really care aboutHow curious career conversations will set you up well in you next jobCreating a constant flow of future job opportunitiesHow to use your mobile phone contacts to find the perfect roleRedefining the definition of progressionHelen shares whom Squiggly Careers is for and whom it can helpHelen's advice on crafting your best career storyFollow Jon:
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