Uncaged Wisdom
110 episodes - English - Latest episode: about 2 years ago -Uncaged Wisdom: Deep DipsThe podcast where we take a quick, but deep, dip into the world of Relationship Marketing.
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Episodes
Deep Dips: Mastering Destination Marketing w/ Roger Williams
February 24, 2022 09:00 - 32 minutes - 30.2 MBThis week's edition of Uncaged Wisdom: Deep Dips is all about destination marketing(or travel marketing) with Roger Williams. Roger is an Enterprise Strategy Director at Cheetah Digital, specializing in loyalty marketing and programs. He shares the ins and outs of travel marketing with us, emphasizing that if we align our marketing approaches with what our customers want, our strategies can be more successful. Listen now for insight into bringing zero-party data and destination marketing tog...
Deep Dips: The Evolution of Restaurant Loyalty Programs w/ Kevin Sanders
February 07, 2022 15:38 - 31 minutes - 28.5 MBIn this week's edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs. Kevin shares what restaurant loyalty programs were like before everything became digital, why participation and personalization is the heart of next-gen loyalty, and thoughts on loyalty programs while third-party organizations have become a middle-man. Listen now for the evolution of restaurant loyalty programs, plus the pineapple on pizza debate is settled at last!
Deep Dips: Datatypes, featuring Zero-Party Data w/ Nick Watson
January 20, 2022 09:00 - 30 minutes - 28.3 MBToday's episode is all about data! Specifically, zero-party data and why it should be important to you, which is why we brought in Nick Watson, SVP of Global Experiences, to navigate us through this zero-party data deep dip. Nick shares not only why zero-party data can be crucial to your marketing strategy, but tips on how you can begin implementing it into your strategy. Listen now and don't miss Nick's answer to this week's "Sympathy for the Devils Advocate" segment!
Deep Dips: Emotional Loyalty w/ Jillian Dimoff
January 06, 2022 09:00 - 23 minutes - 21.8 MBOn this week's Uncaged Wisdom, we are opening the New Year with Jillian Dimoff to discuss Emotional Loyalty. Jillian is a Strategic Account Executive here at Cheetah Digital, and today, she joins Diva and Julian for a conversation to help modernize your loyalty program. This discussion brings insight into the power of personalization and why you need to make sure you use your creative assets. Listen now!
The Importance of Mobile Marketing w/ Andy Gladwin
December 13, 2021 18:35 - 36 minutes - 33 MBToday on Uncaged Wisdom, Julian sits down with Cheetah Digital's Head of Mobile Go-to-Market, Andy Gladwin, to discuss the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies. Listen now! You'll learn best practices to get your campaigns off the ground and running and how to get your customers on board with your mobile programs.
A Deep Dive Into The Complexity Of Financial Modeling For Loyalty Programs w/ Jay Weinberg
November 04, 2021 20:25 - 26 minutes - 24.6 MBFinancial Modeling for Loyalty Trilogy: Part 3 Today's episode is the third and final part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity...
A Breakdown of the Critical Elements of Financial Modeling w/ Jay Weinberg
October 07, 2021 13:06 - 17 minutes - 15.9 MBFinancial Modeling for Loyalty Trilogy: Part 2 Today's episode is the second part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over the next 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity...
Financial Modeling for Loyalty Trilogy: Part 1 w/ Jay Weinberg
September 22, 2021 16:32 - 17 minutes - 16.1 MBToday's episode is the first part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Today he discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity of Financial Modeling for loyalty programs. Listen now to start building...
Why Financial Modeling is Crucial to a Successful Loyalty Program w/ Jay Weinberg
September 22, 2021 16:32 - 17 minutes - 16.1 MBFinancial Modeling for Loyalty Trilogy: Part 1 Today's episode is the first part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over the next 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity ...
Developing A Human-Centric Approach To Loyalty w/ Jodi Rausch & Hannah Sherwood
September 14, 2021 18:32 - 33 minutes - 30.7 MBIn today's episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team, both at PK. As experts in their field, Hannah and Jodi share strategies to appropriately use data to improve customer experiences and how you can bring brand value to life between customer transactions.
Inclusivity and Authenticity in the Workplace
August 23, 2021 15:44 - 33 minutes - 30.7 MBIn this week's episode, Cheetah's own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it's essential for everyone to be their authentic self at work. Through their stories and experiences, we learn ways to ensure our workplace is genuinely inclusive.
Inclusivity and Authenticity in the Workplace w/ Sarah Yeazel & E.C. Burns
August 23, 2021 15:44 - 33 minutes - 30.7 MBIn this week's episode, Cheetah's own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it's essential for everyone to be their authentic self at work. Through their stories and experiences, we learn ways to ensure our workplace is genuinely inclusive.
Email Insights Mini-Series: Privacy changes at Apple and Google w/ Tom Corbett
July 22, 2021 18:26 - 25 minutes - 23 MBThis week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital, guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.
Moving Past Batch and Blast w/ Benoit Bouteille
June 09, 2021 08:00 - 33 minutes - 30.7 MBThis week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You'll learn how to align the customer-centric mindset with personalized campaigns that accurately target your customers. Tune in now for tips on providing a better experience for your customers, that can help your campaigns be more successful.
A Personalized Perspective of Personalization
May 28, 2021 08:00 - 37 minutes - 34.7 MBThis week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital, and has been focusing on Digital Marketing for the last, almost, 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run in to, and insights that may help you build a ...
A Personalized Perspective of Personalization w/ Sam Bessey
May 28, 2021 08:00 - 37 minutes - 34.7 MBThis week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital, and has been focusing on Digital Marketing for the last, almost, 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run in to, and insights that may help you build a ...
Cheetah Digital's Approach to Business Transformation w/ Liz McLemore
May 19, 2021 17:05 - 33 minutes - 31.1 MBIn this week's episode, Liz McLemore joins Kayla and Julian to talk about business transformation. Liz is the Director of Service Offerings here at Cheetah Digital today she shares her expertise on business organization. Listen now and you'll learn some of Liz's tips and tricks on embracing change and delivering value.
Rewriting the Digital Marketing Playbook w/ Parry Malm
May 05, 2021 12:51 - 28 minutes - 26.5 MBThis week we're joined by Parry Malm, CEO of Phrasee. Phrasee is an AI powered SaaS platform that has changed the digital marketing landscape through brand language optimization. Parry lets us in on how Phrasee was able to extend awareness of COVID testing and vaccinations, and how he became interested in language and marketing. Tune in now for Parry's Uncaged Wisdom and a few pop culture references that'll brighten your day!
Getting the Most Out of Social Media w/ Alexander Luyken
April 20, 2021 08:00 - 22 minutes - 20.9 MBOn this week’s episode, we have Alexander Luyken of Deutsche Telekom to talk to us about how he uses social media to its full potential! You'll get to hear how Alexander made company relevant content from social networks visible to employees who are not active in those social networks, to help bring the voice of the customer closer to the employees. Tune in to listen to Alexander's insight, including how the #Telekomwall, built using Cheetah Experiences, helped promote internal social networ...
Pizza Hut Restaurants UK. A transformative approach to digital communication during Covid-19, and beyond
April 15, 2021 21:36 - 16 minutes - 15 MBIn this episode of Uncaged Wisdom our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking to the brilliant Sonya Moony. Sonya is the Digital Marketing Manager at Pizza Hut Restaurants UK.
A Restaurant Chain's Transformative Approach To Digital Communication w/ Sonya Mooney
April 15, 2021 21:36 - 16 minutes - 15 MBIn this episode of Uncaged Wisdom, our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking to the brilliant Sonya Mooney. Sonya is the Digital Marketing Manager at Pizza Hut Restaurants UK. They discuss the approach to guest communications Pizza Hut Restaurants UK adopted during Covid-19 and how this may influence things longer term.
A Restaurant Chain's Transformative Approach To Digital Communications
April 15, 2021 21:36 - 16 minutes - 15 MBIn this episode of Uncaged Wisdom, our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking with Pizza Hut Restaurants UK. They discuss the approach to guest communications Pizza Hut Restaurants UK adopted during Covid-19 and how this may influence things longer term.
A restaurant chain's transformative approach to digital communication
April 15, 2021 21:36 - 16 minutes - 15 MBIn this episode of Uncaged Wisdom, our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking to the brilliant Sonya Mooney. Sonya is the Digital Marketing Manager at Pizza Hut Restaurants UK. They discuss the approach to guest communications Pizza Hut Restaurants UK adopted during Covid-19 and how this may influence things longer term.
The Magic of Loyalty in Travel & Hospitality
April 07, 2021 20:14 - 36 minutes - 33 MBOn this week's episode of Uncaged Wisdom, we’re joined by travel loyalty guru and fellow double-barrel surname-r Mark Ross-Smith. During his exciting career, Mark has created a social network, passionately run airline loyalty programs, consulted & advised across airline, hotel & telco industries, and is currently the CEO at StatusMatch.com. Our conversation focuses on a recent blog written by Mark entitled ‘The Magic of Loyalty,’ which can be found right here on traveldatadaily.com. After d...
The Magic of Loyalty in Travel & Hospitality w/ Mark Ross-Smith
April 07, 2021 20:14 - 36 minutes - 33 MBOn this week's episode of Uncaged Wisdom, we’re joined by travel loyalty guru and fellow double-barrel surname-r Mark Ross-Smith. During his exciting career, Mark has created a social network, passionately run airline loyalty programs, consulted & advised across airline, hotel & telco industries, and is currently the CEO at StatusMatch.com. Our conversation focuses on a recent blog written by Mark entitled ‘The Magic of Loyalty,’ which can be found right here on traveldatadaily.com. After d...
Digital Transformation with the Restaurant Industry w/ Kevin Sanders
March 18, 2021 14:00 - 40 minutes - 37.5 MBWe hope you’re all feeling hungry as we have a huge amount of information to digest on this culinary-themed episode of Uncaged Wisdom. Whether you’ve spent more time in the front or back of the house it has never been more important for Restaurant brands to invest in their digital marketing technologies.
Digital Transformation with the Restaurant Industry
March 18, 2021 14:00 - 40 minutes - 37.5 MBWe hope you’re all feeling hungry as we have a huge amount of information to digest on this culinary-themed episode of Uncaged Wisdom. Whether you’ve spent more time in the front or back of the house it has never been more important for Restaurant brands to invest in their digital marketing technologies.
The Benefits of Migrating from Legacy Email Platforms w/ Armand Castro
March 11, 2021 20:24 - 42 minutes - 39.1 MBToday's guest is so good he’s our first free repeater, a term we learned from the Ghostbusters, of course. Making his second appearance on Uncaged Wisdom, Armand Castro - Senior Solutions Consultant at Cheetah Digital - talks to Julian and guest-host Louise Hamer-Brown, about the benefits of moving from older email platforms to Cheetah Messaging. Although we all have a soft spot for tried and tested legacy systems, most have now become a little dated. In this chat, we hope to drive home tha...
The Benefits of Migrating from Legacy Email Platforms
March 11, 2021 20:24 - 42 minutes - 39.1 MBToday's guest is so good he’s our first free repeater, a term we learned from the Ghostbusters, of course. Making his second appearance on Uncaged Wisdom, Armand Castro - Senior Solutions Consultant at Cheetah Digital - talks to Julian and guest-host Louise Hamer-Brown, about the benefits of moving from older email platforms to Cheetah Messaging. Although we all have a soft spot for tried and tested legacy systems, most have now become a little dated. In this chat, we hope to drive home tha...
Shopping Without Leaving Your inbox - Skipify and Cheetah Digital
March 09, 2021 20:40 - 42 minutes - 39 MBIn this Uncaged Wisdom special, we have an extended conversation with the highly engaging Ryth Martin, founder, and CEO of Skipify. Skipify takes the standard online shopping experience we’re are used to and puts it directly into an email. This Skip(ify) sounds bananas — b-a-n-a-n-a-s but after listening to Ryth explain how they enable frictionless commerce and one-touch purchasing from anywhere, you’ll be filling and checking out in your cart in your emails in no time. You’ll also hear ...
Shopping Without Leaving Your Inbox w/ Ryth Martin
March 09, 2021 20:40 - 42 minutes - 39 MBIn this Uncaged Wisdom special, we have an extended conversation with the highly engaging Ryth Martin, founder, and CEO of Skipify. Skipify takes the standard online shopping experience we’re are used to and puts it directly into an email. This Skip(ify) sounds bananas — b-a-n-a-n-a-s but after listening to Ryth explain how they enable frictionless commerce and one-touch purchasing from anywhere, you’ll be filling and checking out in your cart in your emails in no time. You’ll also hear ...
Women in Product Management
March 05, 2021 19:20 - 33 minutes - 30.8 MBAs part of our content series looking to champion our brilliant female colleagues’ around International Women’s Day, this episode of Uncaged Wisdom looks closely at what it’s like to be a female Product Manager at Cheetah Digital. As we all take time to observe and celebrate women’s vital role throughout history this March, it’s also a right moment for us to take an authentic look at what it means to be a woman practitioner and leader in our profession. Despite the wide acknowledgment that ...
Women in Product Management w/ Tereza Kirk, Alessandra Jacques, Stephanie Falk, & Jean Quaife
March 05, 2021 19:20 - 33 minutes - 30.8 MBAs part of our content series looking to champion our brilliant female colleagues’ around International Women’s Day, this episode of Uncaged Wisdom looks closely at what it’s like to be a female Product Manager at Cheetah Digital. As we all take time to observe and celebrate women’s vital role throughout history this March, it’s also a right moment for us to take an authentic look at what it means to be a woman practitioner and leader in our profession. Despite the wide acknowledgment that ...
Being A Female Leader In Tech w/ Amandine Servain & Francesca Gillett
March 05, 2021 16:47 - 33 minutes - 31 MBAs part of our content series looking to champion our brilliant female colleagues’ around International Women’s Day, this episode of Uncaged Wisdom looks closely at what it’s like to be a female leader in technology. As we all take time to observe and celebrate women’s vital role throughout history this March, it’s also a right moment for us to take an authentic look at what it means to be a woman practitioner and leader in our profession. Despite the wide acknowledgment that diversity is k...
Being A Female Leader In Tech
March 05, 2021 16:47 - 33 minutes - 31 MBAs part of our content series looking to champion our brilliant female colleagues’ around International Women’s Day, this episode of Uncaged Wisdom looks closely at what it’s like to be a female leader in technology. As we all take time to observe and celebrate women’s vital role throughout history this March, it’s also a right moment for us to take an authentic look at what it means to be a woman practitioner and leader in our profession. Despite the wide acknowledgment that diversity is k...
What it’s Like to Become a Cheetah Messaging Client, with Hiscox Insurance
February 26, 2021 16:14 - 27 minutes - 25.4 MBIn this client case study special, Louise Hamer-Brown, our very own Client Marketing Director, speaks to Ioanna Meli, Online Marketing Manager at Hiscox. Hiscox is a leader in specialist insurance. They are experts in covering a wide range of personal and commercial risks and new users on Cheetah Messaging. In this conversation, Louise and Ioanna discuss the experience of moving to the platform and going live at the time COVID-19 started to turn the world upside-down. Hear why they decided...
What it’s Like to Become a Cheetah Messaging Client w/ Ioanna Meli
February 26, 2021 16:14 - 27 minutes - 25.4 MBIn this client case study special, Louise Hamer-Brown, our very own Client Marketing Director, speaks to Ioanna Meli, Online Marketing Manager at Hiscox. Hiscox is a leader in specialist insurance. They are experts in covering a wide range of personal and commercial risks and new users on Cheetah Messaging. In this conversation, Louise and Ioanna discuss the experience of moving to the platform and going live at the time COVID-19 started to turn the world upside-down. Hear why they decided...
The Importance of Innovative Email Design
February 24, 2021 14:07 - 42 minutes - 39 MBIt was a hot topic in the summer of 2020 and it's just as relevant today, maybe even more so! Revisit our conversation with David Kepets - now Senior Director, Enterprise CX Design & Strategy at Cheetah Digital. In this special episode of Uncaged Wisdom - with its own accompanying video! - Kayla, Julian, and David discuss the importance of innovative email design and the accompanying strategies we deliver at Cheetah to make emails come alive.
The Importance of Innovative Email Design w/ David Kepets
February 24, 2021 14:07 - 42 minutes - 39 MBIt was a hot topic in the summer of 2020 and it's just as relevant today, maybe even more so! Revisit our conversation with David Kepets - now Senior Director, Enterprise CX Design & Strategy at Cheetah Digital. In this special episode of Uncaged Wisdom - with its own accompanying video! - Kayla, Julian, and David discuss the importance of innovative email design and the accompanying strategies we deliver at Cheetah to make emails come alive.
REVISITED: The Importance of Innovative Email Design
February 24, 2021 14:07 - 42 minutes - 39 MBIt was a hot topic in the summer of 2020 and it's just as relevant today, maybe even more so! Revisit our conversation with David Kepets - now Senior Director, Enterprise CX Design & Strategy at Cheetah Digital. In this special episode of Uncaged Wisdom - with its own accompanying video! - Kayla, Julian, and David discuss the importance of innovative email design and the accompanying strategies we deliver at Cheetah to make emails come alive.
Marketing and Retention Within Subscription-Based Retail, with Matthew Seifert
February 19, 2021 22:21 - 31 minutes - 28.8 MBOn this special episode of Uncaged Wisdom, we’re like the cat that got the cream and is now thinking about the best place to do its business. You could say we’re looking for the pick of the litter. Carrying on with these feline idioms, the cat has certainly not got the tongue of today’s guest. Here to talk to us about some of the unique characteristics of being a digital marketer for a subscription-based retailer, we welcome Matthew Seifert, Senior Director of Retention and Monetization at ...
Marketing and Retention Within Subscription-Based Retail w/ Matthew Seifert
February 19, 2021 22:21 - 31 minutes - 28.8 MBOn this special episode of Uncaged Wisdom, we’re like the cat that got the cream and is now thinking about the best place to do its business. You could say we’re looking for the pick of the litter. Carrying on with these feline idioms, the cat has certainly not got the tongue of today’s guest. Here to talk to us about some of the unique characteristics of being a digital marketer for a subscription-based retailer, we welcome Matthew Seifert, Senior Director of Retention and Monetization at ...
A Tailored History of Marketing Personalization, with Patrick Tripp
February 10, 2021 17:18 - 32 minutes - 29.7 MBWhat is this, a crossover episode? In this special edition of Uncaged Wisdom, we’ll be checking our vitals to see if Personalization is alive and well in the world of digital marketing. To discuss this topic with us, Patrick Tripp, Cheetah Digital’s SVP of Product Marketing, and perhaps even more importantly, the host of PULSE - Cheetah Digital’s Product Podcast. Hear all about how brand marketers can orchestrate real-time interactions across all channels and touchpoints.
A Tailored History of Marketing Personalization w/ Patrick Tripp
February 10, 2021 17:18 - 32 minutes - 29.7 MBWhat is this, a crossover episode? In this special edition of Uncaged Wisdom, we’ll be checking our vitals to see if Personalization is alive and well in the world of digital marketing. To discuss this topic with us, Patrick Tripp, Cheetah Digital’s SVP of Product Marketing, and perhaps even more importantly, the host of PULSE - Cheetah Digital’s Product Podcast. Hear all about how brand marketers can orchestrate real-time interactions across all channels and touchpoints.
The Evolution of Loyalty Programs within the Grocery & Supermarket Industry w/ Andy Kulina
January 23, 2021 18:01 - 36 minutes - 33.9 MBHe puts the Loyal in Loyalty, it's in his DNA… Today our pre-packaged subject, straight off the shelves, is the exploration of loyalty programs within the grocery and supermarket industry. To talk all about this Julian and Kayla invited Andy Kulina to Uncage his Wisdom. Andy is the Head of Loyalty in EMEA, and host of Cheetah’s Loyalty Royalty Roundtable events.
The Evolution of Loyalty Programs within the Grocery & Supermarket Industry, with Andy Kulina
January 23, 2021 18:01 - 36 minutes - 33.9 MBHe puts the Loyal in Loyalty, it's in his DNA… Today our pre-packaged subject, straight off the shelves, is the exploration of loyalty programs within the grocery and supermarket industry. To talk all about this Julian and Kayla invited Andy Kulina to Uncage his Wisdom. Andy is the Head of Loyalty in EMEA, and host of Cheetah’s Loyalty Royalty Roundtable events.
Purchasing Marketing Technology - Key Conversations With Strategic Accounts In 2020, With Lindsey Buxman
January 04, 2021 03:06 - 29 minutes - 27.4 MBThey say that you can only really see where you’re going in the future if you take the time to understand your past... We’re starting 2021 as we mean to go on, with a guest of real MVP quality. This week our fellow Cheetah Lindsey Buxman, Strategic Accounts Executive, speaks to Julian and Kayla about some of the common trends she has seen when working closely with clients and prospects throughout 2020. In particular, we’re looking at what challenges marketing professionals are looking to so...
Purchasing Marketing Technology - Key Conversations With Strategic Accounts w/ Lindsey Buxman
January 04, 2021 03:06 - 29 minutes - 27.4 MBThey say that you can only really see where you’re going in the future if you take the time to understand your past... We’re starting 2021 as we mean to go on, with a guest of real MVP quality. This week our fellow Cheetah Lindsey Buxman, Strategic Accounts Executive, speaks to Julian and Kayla about some of the common trends she has seen when working closely with clients and prospects throughout 2020. In particular, we’re looking at what challenges marketing professionals are looking to so...
How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors w/ Katherine Mamontoff
November 23, 2020 04:02 - 27 minutes - 25.1 MBIn this episode of Uncaged Wisdom, we’re joined by Katherine Mamontoff - General Manager of Online & Omni-Channel, for Estée Lauder Companies. Katherine recently joined us on the recent Retail Industry Panel we hosted at Signals 20. It’s more important than ever for retailers to find engaging and interactive ways to connect with their customers. With fierce competition in place, retailers have to look beyond product pushes, coupons, and constant selling. As consumer behavior changes rapidl...
How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors, with Estée Lauder
November 23, 2020 04:02 - 27 minutes - 25.1 MBIn this episode of Uncaged Wisdom, we’re joined by Katherine Mamontoff - General Manager of Online & Omni-Channel, for Estée Lauder Companies. Katherine recently joined us on the recent Retail Industry Panel we hosted at Signals 20. It’s more important than ever for retailers to find engaging and interactive ways to connect with their customers. With fierce competition in place, retailers have to look beyond product pushes, coupons, and constant selling. As consumer behavior changes rapidl...