Breaking Genre: Mortal Engines is Steampunk Star Wars

The furnace burns, smoke billows, and Peter Jackson's mega machine gobbles up a YA series, just to spit it back onto the silver screen. Did Weta Workshops create the steampunk dystopia of Melissa's dreams? Meanwhile, Jon asks why ads for an adventure film (re: Star Wars) felt more like commercials for Disney's Avatar theme park. Also, some spoilers, but not really? Explore the creative decisions behind the book jackets, teaser trailers, and game announcements that either sabotage or sell our favorite stories in our new series, "On Brand."