Ronnie Fieg: When Your Passion For Taking Risks Starts A Fashion Movement

The Chat

Ronnie Fieg is one of the coolest people you’ll ever meet. He founded KITH, the revolutionary streetwear, and fashion brand from scratch after a long-time obsession with product and culture. KITH is known for major creative collaborations with everyone from Coca Cola to Disney - and they’re some of the best master marketers in the game. Their products sell out within milliseconds once they’re dropped.

But, Ronnie didn’t always live at the top - he actually started his career as a stockboy at his uncle’s NYC shoe store, David Z. (and trust, it wasn’t that easy - he had to ask for this position as his Bar Mitzvah gift!). Ronnie’s story is one of hustle, passion, and the ability to take risks - even when it means losing everything. It’s one that any immigrant kid, any human being with a drive to "just do" can relate to.

During our chat with Ronnie, we dive deep into the moments that defined him, the moments that tested him, and the moments that inspire him (truly - he doesn’t use this word lightly). This trendsetting guru whose products sell out within seconds after they drop shares the exact moment when he consciously realized what “marketing” was - among many other personal stories.

No matter if you've been following Ronnie's work from the start, or have the simple belief that you just have to put your ideas out into the world - this episode will make you want to drop everything and do it. 

Some stuff we also cover:

What culture really means - and how Ronnie noticed it from a young age as a kid growing up in Queens

The old-school way of collecting market research, and how this shaped Ronnie’s view of product

The exact moment that Ronnie’s career trajectory shifted - and how it all resulted in taking a major risk

What legacy means when building a business, and how to think about it creatively

Resources you might want to check out:

Kith’s Micky Collection


Instagram: @ronniefieg


Website: kith.com

As always, this podcast is sponsored by:

Daydreamers. At Daydreamers, we’re redefining how we all spend our free time and making space for adults to build creative hobbies. Get on the waitlist to meet us IRL at: daydreamerspace.com.