The Wedding CEO Podcast Show

How to Use Black Friday to Boost Your Wedding Business in 2021

As we count down the days till Xmas it means that Black Friday is just around the corner and in my world the prepping for what we’ll be offering has already started. And the wedding industry is no exception to this shopping frenzie. Just because most people are shopping for holidays & Xmas pressies during this time, don't forget they’ll also be looking to get some amazing deals on their wedding too. From dresses, stationery, cakes, photography and even deals on services like wedding plannin...

How to Kick Procrastination to the Curb and Get Productive

How many times do you wish there were more hours in a day? Or wish you could have achieved more than you did within a certain timeframe? I’d say most of us have experienced this at one time or another.  There are so many things that hold us back from getting things done but the worst, the most common culprit, is procrastination. This is the thing that stops us from taking action and getting things done. My guest today is a time management and mindset expert so I hope you’re ready for this b...

How to Turn Leads into Clients Using Your Fab Factor

We all want to know how to convert more leads into clients. It’s the holy grail of any business. Afterall, without any clients all we have is an expensive hobby. The big question is how? We’d all love to be connecting more with our leads, making them feel special and building relationships daily. But we only have so many hours in a day and being a busy coach, course creator or service provider most of us want to spend our time working with our clients and using our amazing superpower. So ...

How to Create a Quiz that Converts for Your Wedding Business

Did you know that the hottest lead magnet in 2021 is a quiz? I mean who doesn’t love a quiz? But I’m not talking about the Buzzfeed type of quiz telling you which Harry Potter House you’re in or what type of cocktail you might be. I’m talking about a results based personality quiz that not only brings in clients on autopilot but allows you to segment your audience so you can do very targeted marketing. Plus, the cost of the leads on Facebook are insanely low.  So if you’ve ever thought abo...

7 Easy SEO Tips to get Your Blog Posts Found in Google

If I told you I had 7 Easy SEO Tips that would see you getting found in organic search results would you implement them? We all know that SEO isn’t the sexiest subject around. It’s something we push to the bottom of our ‘To Do List’ because it’s not fun. However, we’re all fighting for airspace in a competitive industry so we need to what we can do to get noticed. And SEO is a HUGE part of this. Who wants to spend their time writing amazing blogs posts only for nobody to find them? I kn...

How to Master the Marketing of Your Wedding Business

So many of us in the wedding industry have a love hate relationship with marketing.  We know we need to do it because we need traffic, leads, bookings and sales. At the end of the day without any couples to fill our diaries all we have is an expensive hobby. But how do you keep up with it all? The constantly growing and evolving platforms that seem to multiply at an alarming rate. Keeping up with them can be a full-time task. But what I’m about to share with you right now will make masteri...

Growing Your Business by Embracing Your Competitors

How often have you been guilty of thinking about your competitors as the enemy? Maybe you’ve stalked them on social media to see what they’re doing and then got a case of the green-eyed monster when it looks like things for them are going swimmingly whilst it’s all quiet on the western front for you? Sound familiar? I know I’ve certainly been guilty of that in the past but then I discovered the power of collaboration. Not just collaboration with my peers but collaboration with my competitio...

9 Ways to Make Your Blog Posts Work Harder for You

How do you make your blog posts work harder? That’s the million dollar question. I don’t know about you but sometimes it feels like all I do is create content for my business. It’s a hamster wheel that just keeps going around, and around, and around. As wedding business owners we wear so many hats and content creator is just one of them. But what if I told you that you that by generating one piece of meaty content you could produce 20 or 30 other pieces of content? Well stick around becau...

How to Supercharge Your Productivity & Get Motivated

Do any of these sound familiar? I don’t seem to have enough hours in a day. I’ve got lots of ideas but not enough time to do anything about them. I get really easily distracted. As a creative entrepreneur I know I have some days that are more productive than others. And I think that’s true of most people. However, I also know that I’ve learnt a thing or two over the years about productivity. Every week I hear from so many people, both those just starting out in the wedding industry and th...

What if I fail? Scrub that...what if I succeed?

Fear of Failure has to be the biggest thing holding people back from moving forward with their wedding business. Nearly every day I receive an email from someone asking me how to get over that crippling fear of failure. And I can tell you right now it plagues us all. There’s no one size fits all answer here I’m afraid. One thing I will tell you though is that without failing you can’t move forward. I’ve lost count of the times I’ve made mistakes, done something wrong or simply screwed up.  ...

Why Advertising your Wedding Business is a MUST not a MAYBE

Can I ask you a question? Do you know the difference between marketing and advertising? It doesn’t matter if you don’t because that isn’t a fair question. Advertising is actually a component of your marketing and not something that sits separately. It’s just as important as posting on Instagram, creating a Lead Magnet, blogging consistently and emailing your list. Why then, when it’s that important, do so many wedding pros ignore it and pretend it doesn’t. exist? I think in some part it’s ...

How to Write Content that Books More Clients

How many times do you sit down to write a blog post, or anything that involves writing copy, and draw a complete blank? Or worse still you write the post and then have no idea how to come up with a title?  If you want to get clients to invest in you, buy into what you do and become raving fans of your wedding business you need to be able to create great content that your ideal client wants to consume. But who has the time for that? In today’s episode I’m going to show you an easy way to cr...

Crisis Recovery: Top Marketing Tactics to help your Wedding Business Post Covid

Slowly but surely the world is starting to open up again one tentative foot at a time. But the playing field has changed. Since Covid we’ve all started to consume media in a different way.  The goals posts have moved, our values and what’s important has shifted and the way we do business is changing with it. And this has a direct effect on our marketing. My guest today is without a doubt a guru in the marketing world and she just so happens to specialise in the events industry. In this epi...

The 101 of Instagram Reels for Wedding Pros

This episode is all about Instagram Reels which clearly aren’t going anywhere fast. After just over a year in lockdown entertainment has taken a different turn – the average person has turned into a star of the small screen and personally I love it.  I really enjoying seeing people’s personalities shine through in their business life. But how do you make it work for your wedding business? Is it really all lip synching and pointing or is there more to it than that? My guest in this episod...

You Had Me at Hello… How First Impressions Close the Sale

First impressions count and as the old saying goes you only have one chance to make a first impression, so you better make it count. But how much attention do we pay to first impressions as wedding pros?  We’re so busy worrying about whether our logo is the right shade of pink and whether the image we just posted on Instagram really reflects our brand that we often forget about that all important first impression.  When we do get to sit down in a consultation with a potential client how lo...

Networking Without Attending Mixers (PLUS tips for social distancing)

Be honest, does the thought of attending a networking event where you don’t know anyone send you running for the hills? You know these events are important, and you want to meet new and exciting vendors to collaborate with in your wedding business, but you just can’t get over the nerves and everything that goes with the idea of attending any type of networking event. Well as of the time of this recording attending a physical networking event isn’t possible for many people, dependent upon wh...

Harnessing the Power of Your Personal Brand

As Wedding Pros, we are our brand due to the personal nature of what we do. I know it’s hard to put ourselves out there and let people in and show them the person behind the business. It’s so tempting to hide behind our logo or business name and not show ourselves to the world. But embracing who you are, quirks and all, is going to help you build that all important know, like, trust factor that will not only win you clients but build a base of fans that love you and what you do. My guest to...

Ways to add Passive Income to Your Wedding Business

The phrase Passive Income deserves to be named phrase of the year for 2020. I’ve lost count of the number of times I heard wedding pros talking about it last year. And with good reason. It took a pandemic for many of us to realise the importance of diversifying and finding additional sources of income. We’ve all heard that saying about putting all your eggs in one basket – well my Mum drilled that into me from a very young age. So in today’s episode we’re talking all things passive income....

Overcoming Your Inner Demons to Get Business Success

The wedding industry, like so many other industries in 2020, took a huge hit. For many this has not only affected their financial stability but their mental stability as well. It can be so very hard to stay positive, believe in yourself and your own unique abilities during a time like this. My guest in this episode calls them your Success Saboteurs. Those saboteurs are voices in your head saying things like: “You’re not good enough to call yourself an expert in the wedding industry.” “You c...

Why Launching Before You’re Ready is the Key to Success

Have you ever heard the saying ‘Done is better than Perfect?’ Well my guest today is living proof that this is a saying you should take seriously. As with so many wedding businesses in 2020 Samie had to pivot quickly if she was going to survive.  Procrastination was a luxury she couldn’t afford. In 6 short weeks from idea to conception Lovestream was launched and within just under a year, and during Covid, has done 250+ weddings. This is a story you won’t want to miss so stay tuned. In ...

Supercharge your Marketing & Increase Conversion Rates

How many times do you put something out there as part of your marketing and wonder if anyone has actually seen it? Is anyone even listening, reading or watching what you’re doing? I think we’ve all felt that worry that our marketing is falling on deaf ears and that nobody is interested. Then of course there’s the big question of is my marketing actually converting into paid clients or people buying products? And this is a very real question you should be asking yourself on a regular basis....

How to Become a Trendsetter in the Wedding Industry

Have you ever wondered how trends are decided upon? What higher power deems A or B to be trending now? Perhaps you’ve thought about becoming a wedding trendsetter and what that might do for your business and brand. Love them or hate them trends are an integral part of the wedding industry. And not just the visual trends our couples want to know about but business & marketing trends too. Being able to predict the ways your couples are going to be looking for you, what platforms they’re on a...

How to go viral on TikTok with your Wedding Business

I want you to be honest now. How many of you have looked at TikTok as a Wedding Pro and thought, nah this isn’t one for me? I don’t need to be on there it’s for kids doing silly dances. Well it’s certainly what I thought. In fact, I’ll let you into a secret, I’ve never been on and I have absolutely no idea how to use. But luckily for you, my guest today knows a lot about it. In particular, he knows exactly how to manipulate it for his audience and has literally gone viral. He’s going to be s...

How to Make Your Wedding Business Website Work Hard for You

For most wedding pros, unless you have a bricks and mortar store, your website is your shopfront. It’s the virtual equivalent of your retail space in a shopping mall. So what you do with it is beyond important. First impressions are everything and you want your first impression to be a standout one. Over the last 20 years I’ve had many different websites and I literally shudder at just how dreadful some of them were. Of course, I thought they were absolutely wonderful. I’ve made many, many...

How to Blog Consistently in your Wedding Business

As wedding pros we are the CEO of our small business and we wear a ridiculous amount of hats. We’re the accountant, salesperson, receptionist, marketer, personal assistant, FB expert, IG Queen, chief cook and bottle washer. So how on earth do we not only find time to blog but know what to blog about, how to write our blog posts and more importantly make sure people are actually reading them? Well my guest today is a blogging expert in the wedding industry. In fact, she blogged daily as the ...

Inbox Strategies to Supercharge your Wedding Business

As wedding pros we work incredibly hard to get our names out there and get booked by our ideal couples. What we don’t do on a regular basis is make our lives easier by working smarter instead of harder. We’re so busy doing ‘all the things’ that we forget to implement strategies that are going to help our workflow and ultimately save us time and stress. Whether we like it or not managing our clients is still part of our marketing because this is how we create an amazing client experience tha...

How Vision Boards can Help You Achieve Your Marketing Goals

We all know 2020 has been a challenging year, that goes without saying. I don’t believe in wasting my time or energy stressing over things I have no control over. However, my mindset is one thing that belongs to me, one hundred percent. A positive mindset is in the DNA of successful creative entrepreneurs and there are many things you can do to help with this. Vision boards combined with strong goal setting strategies can make all the difference. And contrary to popular belief this isn’t ju...

Lights, Camera, Lipstick! How to Get Visible with Video

It’s no secret that I absolutely LOVE video and it’s completely changed the trajectory of my business. But I also know that a lot of wedding pros just don’t know where to start with it and the very thought of getting in front of a camera sends them running for the hills. Well it’s time to get over all that. Why? Because video is key in helping you to build that all important know, like, trust factor. There’s something about actually seeing someone versus looking at an image they’ve posted t...

How to Grow your Wedding Business using Instagram Stories

It’s common knowledge that wedding pros love Instagram and so do their couples. Newly engaged couples will spend many happy hours scrolling through their feed drooling over wedding images. But how do you turn those browsers into actual paying clients? I think we’re all guilty of spending an hour or so creating just one post for our gorgeous feeds. We then spend another hour trying to figure out what to put on our stories and then getting imposter syndrome when we see all the other wedding p...

How to Target Your Dream Couple Online

We’ve all heard these words before, ‘you need to target your ideal couple in everything you do’. But how exactly do we do that? How do you target your dream couple online?  Sometimes it feels like the holy grail of marketing your wedding business. Luckily for you, my guest today is an absolute expert on this very subject and she’s going to be sharing all her secrets on how to make growing your business feel like a walk in the park. In this episode we'll be covering: Why targeting your ide...

Effective Facebook Group Strategies for Wedding Pros

It’s no secret that the wedding industry has been hit hard because of COVID-19 and many wedding pros are left scratching their head wondering how they’re going to survive.  How on earth can they really create that relationship with their ideal couples that will get bookings? How can they build that know, like, trust factor that is such a big part of getting clients? Well my guest today has the answer. We’re going to take a deep dive into what she believes is a gold mine for wedding pros an...

How to Write the Perfect About Page that Connects with your Ideal Couple

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My Top 7 Marketing Mistakes (And How To Avoid Them)

They say a wise man learns by others mistakes and a fool learns by his own. I’m not sure I agree with that 100% but there’s definitely some truth in it. Some things you have to find out for yourself whilst some you can absolutely learn from others.  After over 20 years between my wedding planning business and the Wedding Academy I’ve made a tonne of mistakes. I’ve also learnt from some of the best in the business so in this episode, I want to share some of those mistakes with you to help yo...

Simple SEO Strategies for your Wedding Business

Do you kind of switch off when you hear the word SEO? Is it something you wish you knew more about but don’t know where to start?  Well love it or hate SEO is a really important piece of your marketing puzzle and can be a huge factor in whether or not your amazing wedding business gets found by your ideal client.  My guest in this episode is sharing 5 simple steps you can take to start implementing an SEO strategy right now. I hope you’re excited because I know I am. In this episode we'll...

How to Use Messenger Marketing to Get More Leads

If I told you that I had a marketing tool that would allow you to convert more customers and do less work what would you say? Oh, and I almost forgot, I can pretty much guarantee that most of your competitors won’t be using this yet. Got your attention yet? My guest today is going to open up a whole new world for you and trust me when I say you’ll want to jump on this fast and be an early adopter because in our post Covid world you need something to make you stand out from the crowd. I ho...

What About Weddings

Like so many other industries the wedding industry has been hit hard by the Covid 19 pandemic. What should be one of the happiest days of people’s lives has become one of uncertainty and in the UK certainly, as at the time of recording this episode, absolute confusion and devastation.  In today’s special ‘What About Weddings’ episode we’re focusing on the UK and what we can do to help our industry get back on its feet again quickly.  Couples are confused. Are they allowed to have smaller w...

How to Evaluate Your Marketing to Make it More Inclusive

The word ‘inclusive’ is a buzz word right now. This one word is being amplified around the world and rightly so. Today it’s also the one and only focus of this episode. A change in the wedding industry is needed and never more so than now. But how do we make that change? What can we do to make our wedding businesses more inclusive and continually strive for improvement in this area? Well my guest today is going to help you with that by giving you some strategies you can use to make your ma...

How to Connect with your Ideal Couples on Social Media

Do you know how to create content that will attract your ideal couples? Content that doesn’t just get them double tapping or hitting the like button but actually makes them stop and take the time to comment, click on the link in your bio and feel like they want to know more?  Most people don’t. They struggle with knowing what to post, what to say and how to engage in a way that makes their target audience connect with them.  In this episode I’m sharing 10 content ideas that will make your ...

Mindset Tricks to Overcome Imposter Syndrome

Does this sound like you? I couldn’t possibly send my website live because it isn’t perfect yet? Or perhaps this. I’m not ready to launch my business yet because I’m just not good enough.  I’m pretty sure you can relate to one if not both of these. So many of us stop ourselves and our wedding businesses from moving forward because of a little thing called imposter syndrome.  My guest today, Helen York, is a mindset and confidence coach and she’ll be sharing some simple exercises you can do...

The Secret to Getting Pinterest Traffic in just 2 Hours a Week

If I asked you if you’d like to double your website traffic without actually spending any money I’m pretty sure your answer would be a big fat yes. Well in this episode my guest is going to show you exactly how to do that for your wedding business by breaking down the basics of getting started on Pinterest. This one platform now generates over 70% of her traffic and that’s not all, the traffic she gets is good traffic that’s engaged and looking to book her. In this episode we'll be coverin...

Smart PR Techniques to Elevate your Wedding Business

Have you ever wondered how you go from being a wedding pro who submits stories to journalists to being the wedding pro who journalists call for advice on a story?  Well my guest in this episode has some top tips to share with you on exactly how you can do this and how you can become the ‘go to expert’ for all things in your wedding niche, so stay tuned. In this episode we’ll be covering: What modern day PR looks like in the wedding industry How to refine your brand elevator pitch so it’s...

5 Ways to Market your Wedding Business Post Covid 19

Are you sitting there scratching your head wondering what on earth you can do to market your wedding business effectively over the next few months, post Corona Virus?  If you are, you’re definitely not alone. In this episode I’m covering 5 marketing ideas you can implement right now to keep you top of mind with those couples who are busy planning their weddings online for 2021, 22 and beyond.  Plus, some idea on how you can pivot your wedding business, so you stay in business.  In this ep...

Introducing the Marketing Podcast for Wedding Pros

In this pre-launch episode it's 'get to know each other' time. I'll be introducing you to the podcast, what you can expect from each episode and more importantly what you'll learn. I also breakdown exactly what marketing is and how it fits into your wedding business. At the end of the day this podcast is all about marketing.  I'll be inviting you to take a deep dive into the world of marketing where everything is broken down step by step as I introduce you to brand new concepts and ideas. ...

Episode 1 The Wedding Career Podcast Show.mp3

Lessons in Branding

In this month’s Business of Weddings Podcast I talk to Kristin Banta about branding and how as consumers we all have relationships with brands and what that means to us as wedding professionals. With an extensive background in fashion, entertainment, and event production, as well as experience in catering and interior design, Kristin creates unforgettable celebrations while bringing a fresh perspective to the mix. Known within her community as a long-standing advocate for marriage equality, ...

Using Social Media Effectively

Anne Chertoff is one of the most sought after consultants in the wedding industry. As an editor at various wedding websites, Anne has created a wide range of successful wedding planning, etiquette, style and inspirational content as well as interactive tools. In addition to her many editorial positions, she has been featured as a wedding expert in major news, lifestyle and bridal outlets. She has also served as spokesperson for companies looking to gain national exposure in weddings. In this ...

Creating a Marketing Plan.mp3

For those of you who don’t know Sage Wedding Pros help those in the wedding industry create financially viable businesses. They have a fantastic product called the Simple Plan, which most simply put is business planning made easy. In this episode I had a very frank conversation with Michelle Loretta of Sage Wedding Pros about marketing plans. Everyone talks about creating their business plan and some people do it and some people don’t, but it does at least get talked about. Marketing on the o...

Romancing the Luxury Bride

Wendy Dahl has worked with couples from around the globe to create unique celebratory experiences that fit each couple perfectly. She has successfully turned the wedding visions of her clients into realities at some of the most exquisite venues in Southern California. On top of this Wendy is also a Speaker, Business Coach & Marketing Strategist and has influenced hundreds of individuals through her teaching, coaching, speaking and masterminding programs to create a clear path to profitability...

Blogging for Your Wedding Business

Debbie Orwat runs a website called Planner’s Lounge a community for wedding and event professionals which shares practical information, design basics and business tips written by Debbie and other professionals in the industry. Planner’s Lounge also features news about upcoming wedding industry conferences, business resources, workshops and speakers. In this podcast I talk to Debbie about blogging, how to manage a blog, finding content and why you should be blogging.

Running A Wedding Planning Business

In this episode of the Business of Weddings Bernadette Chapman, one of the founding members of the UK Alliance of Wedding Planners, chats to Kylie about what it takes to run a successful wedding planning business and shares her knowledge and tips on how to take things to the next level.