What’s Your Perception Strategy? (Why It’s NOT All About Content) - A 2012 IA Summit Podcast with Stephen P. Anderson
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English - November 14, 2012 10:01 - 44 minutes - 22 MB - ★★★★★ - 51 ratingsTechnology Business Arts Design ux design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn’t get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.
If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn’t get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.