What you can learn from Tumblr about marketing to gamers

Our guest this episode is Siena Nahl, head of Gaming and Esports Partnerships at Tumblr.  The platform has grown into a robust and diverse social network for art, entertainment, and, perhaps most notably, fandom. As an ecosystem of microblogs, Tumblr offers users the opportunity to develop close-knit communities around the games, characters, and stories they love--and Siena’s role at Tumblr places her right at the forefront.

Siena works alongside esports competitors, voice actors, indie game developers, cosplayers, streamers, and more, touching almost every area of the gaming world. Having joined in 2018, she helps partners navigate Tumblr, developing campaigns, blogs, content, and events to connect with gaming communities.

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This episode was hosted by Jamin Warren. Music was provided by Lusine.

Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.