Netflix’s narrative designer on making interactive stories more accessible
Twofivesix: Gaming and Marketing
English - September 06, 2019 15:00 - 16 minutes - 11.3 MB - ★★★★★ - 17 ratingsVideo Games Leisure marketing gaming gamers strategy advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Juan Vaca, Netflix’s first narrative designer, gives us his thoughts on why interactive content is taking off lately. He also details how his gaming background influences his storytelling, why he thinks of his audience as players instead of viewers, and what exactly goes into making an interactive movie or TV show at Netflix.
Want to hear more from us? Sign up for our newsletter.
This episode was hosted by Jamin Warren. Music was provided by Lusine.
Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.