Behind the billion-dollar success of Kickstarter board games

When people talk about games, video games usually get all the attention. But tabletop games shouldn’t be ignored, especially since Kickstarter game projects have brought in one billion dollars with tabletop games making up 69 percent of pledges. We speak to Luke Crane, Head of Games at Kickstarter, to discuss the appeal of tabletop gaming and the popularity of Kickstarter board games.

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This episode was hosted by Jamin Warren. Music was provided by Lusine.

Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.