How To Run A Twitter Chat with Brian Honigman

Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, the World Economic Forum and others.

Brian has worked with a range of clients from growing startups like Sumall and Amerisleep to established brands like Dell and Marc Ecko. He is a frequent professional speaker at industry conferences and company events about social media, content marketing and related topics having spoken at UNICEF, NYU, HuffPost Live and elsewhere.

Today he joins the #TwitterSmarter podcast to talk about Twitter chats.

Episode Highlights:

Value from Twitter chats comes in two forms: participant and host. Brian shares his thoughts on the best experience for each role. When hosting a Twitter chat, the pre-launch phase is the most critical. Brian offers in-depth insights on topic selection, promotional strategies, and frequency. Brian shares his number one pre-chat hosting tip for ensuring that he is able to fully participate in each chat. Third-party apps can provide convenience, but there are times when native use of social media channels makes more sense. Brian explains when to go native.

Tweetables:

Avoid being generic by focusing on long-term impact of your chat topic from the beginning. You have to work natively to give the best experience to the people viewing your content. Buffer’s Daily app is like Tinder for content.

Links to tools and resources mentioned in this episode:

Favorite Chats: Buffer chat — #bufferchat SEMrush chat — #SEMrushchat Best apps for participating in chats: Tweetdeck TweetChat Tchat.io App for scheduling posts as a host: Buffer – scheduling posts Best mobile apps for curating content: Daily – by Buffer Juice – by Juice.li Nuzzel

How To Reach Brian:
You can reach Brian on Twitter @BrianHonigman, or via his website. Brian’s Twitter chat, #InsiderChat, happens on the last Wednesday of the month at 1:00 p.m. Eastern. Click here to stay up-to-day with #InsiderChat.

Your Call To Action:
Check out Brian’s monthly Twitter chat – #InsiderChat – on the last Wednesday of the month at 1pm ET/10am PT. I’ve participated in it and I can say it’s a great community of people. Be sure to send me a tweet @MadalynSklar and let me know what you think of it.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
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Show notes at www.madalynsklar.com/twittersmarter18